At the 2010 Creative Hall of Fame Ceremony, The One Club will honor two individuals for their commitment and excellence in advertising and design: Mike Hughes, president/creative director of The Martin Agency, Richmond, Va., and the late Saul Bass, a legendary graphic designer and Academy Award-winning filmmaker. The induction ceremony will take place at The Metropolitan Club in New York City on Thursday, March 4, 2010.
“The 2010 inductees both add tremendous prestige to the Creative Hall of Fame. Mike Hughes’ 28-year creative leadership of The Martin Agency has propelled the agency from a regional creative shop to one of the top agencies in America. Saul Bass created a visual language for film titles as a new art form. It is appropriate to induct both a copywriter and a designer to the Creative Hall of Fame,” said Mary Warlick, CEO of The One Club.
Hughes
Mike Hughes has spent most of his career at The Martin Agency, where he started as a copywriter and rose to his current position as president and creative director. Once famous mainly for its powerful print advertising, The Martin Agency today is a force in all media, traditional and new, with a particular strength in bringing not-so-everyday thinking to everyday products for everyday people. Hughes is especially proud of the agency’s well-known supportive culture. He was deeply involved in the founding of the VCU Brandcenter, where he’s been the only board chairman the school’s ever known. Mike Hughes joined The Martin Agency in 1978 and is currently president/creative director. He is known for work for such brands as Walmart, UPS and GEICO.
“I want us to be known for two things: outstanding strategic ideas and brilliant creative executions. One of the reasons this is such an exciting time to be in this business is that those ideas and executions aren’t limited to traditional media ads. We’re better than ever at building brands and sales on all kinds of platforms — and we’re proving remarkably adept at wielding our strategic and creative abilities beyond anything that resembles advertising,” said Hughes.
Bass
During his 40-year career Bass worked for some of Hollywood’s greatest filmmakers, including most notably Alfred Hitchcock, Otto Preminger, Stanley Kubrick and Martin Scorsese. Amongst Bass’ most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm, the text racing up and down what eventually becomes a high-angle shot of the United Nations building in Alfred Hitchcock’s North by Northwest, and the disjointed text that raced together and was pulled apart for Psycho.
Bass designed the sixth AT&T Bell System logo. He also designed AT&T’s “globe” logo after the breakup of the Bell System. Bass also designed Continental Airlines’ 1968 “jetstream” logo, which became the most recognized airline industry logo of the 1970s.
Lineage
For more than 40 years, the Creative Hall of Fame has paid tribute to advertising’s most brilliant minds whose unwavering creativity and commitment to excellence have raised standards in their industry. Membership in the Creative Hall of Fame represents a lifetime achievement. Several Creative Hall of Fame members were also featured in The One Club’s award-winning documentary film, Art & Copy.
The Creative Hall of Fame grew out of the Copy Club Hall of Fame, and its first honoree was Leo Burnett, inducted in 1961. Other notable Creative Hall of Fame members include David Ogilvy (1963), Bill Bernbach (1964), Ed McCabe (1974), Howard Gossage (1970), Jay Chiat (1994) Lee Clow (1997) and Hughes’ mentor at The Martin Agency, Harry Jacobs (2001). The 2005 inductees were Cliff Freeman, John Hegarty and the late Diane Rothschild.
Tim Delaney from Leagas Delaney in London is 2010 Creative Hall of Fame chairman.
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles.
Nakamura Whitehouse, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years.
Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation.
EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.”
Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.”
34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More