Mihnea Gheorghiu has assumed the role of co-chief creative officer of Publicis Italy and Le Pub Amsterdam. In his new role, Gheorghiu will joins CCO Cristiana Boccassini in the creative leadership across all agencies’ clients.
Gheorghiu joined Publicis Italy in 2017 as global creative director working alongside Bruno Bertelli and Cristiana Boccassini and overseeing global projects for Heineken and Diesel. Over the years, he contributed to strengthening the creative excellence of the agency, which was recently named the second ranked agency worldwide at Cannes Lions 2021.
Bertelli, global CCO at Publicis Worldwide and CEO of Le Pub Amsterdam, said, “Over the past four years, Mihnea has contributed substantially to the growth of Publicis Italy’s business and reputation. We are grateful for his commitment to this ambitious vision, working alongside me, Cristiana and the entire board of Publicis Italy and Le Pub. In Mihnea, we have found someone who shares the same passion and pioneering spirit.”
Michael Gracey Delves Into The Evolution of “Better Man”
Michael Gracey’s feature directorial debut--The Greatest Showman, released in 2017--garnered assorted honors, including a Golden Globe nomination for Best Motion Picture, Musical or Comedy, followed shortly thereafter by an Oscar nod for Best Original Song (“This is Me”). During the making of that film, Gracey got a chance to connect with a real-life showman, British pop superstar Robbie Williams, who lent some musical support and morale boosting to its star, Hugh Jackman.
Gracey and Williams developed a rapport with one another on The Greatest Showman and kept in touch. They swapped life experiences and Gracey, who clearly knows a worthwhile story when he hears it, became intrigued by Williams--and how entertaining his tales were. Gracey found it remarkable that despite drug and alcohol abuse, Williams vividly remembered so many details of his life.
Given that Williams had a recording studio at his home, Gracey implored him to commit those memories to audio. With that, a routine was born. Whenever Gracey visited Los Angeles, he’d come to Williams’ home where they’d kibitz in the studio and Williams would talk into the microphone, recollecting different aspects and stages of his life. While the original intent was just to get Williams to share and preserve his story, Gracey began chronologically rearranging these audio clips collected over a year and a half, patching together an a spoken mosaic of William’s life. It was during that process that Gracey realized he had the framework for an engaging narrative film.
That narrative took a seemingly bizarre turn as Gracey sought a departure from the traditional musical biopic. What struck Gracey was Williams referring to himself repeatedly as “a performing... Read More