By Matt O'Brien
Pressing a button will be one way to summon an artificial intelligence agent as Microsoft wields its computer industry influence to reshape the next generation of keyboards.
Starting this month, some new personal computers that run Microsoft's Windows operating system will have a special "Copilot key" that launches the software giant's AI chatbot.
Getting third-party computer manufacturers to add an AI button to laptops is the latest move by Microsoft to capitalize on its close partnership with ChatGPT-maker OpenAI and make itself a gateway for applications of generative AI technology.
Although most people now connect to the internet — and AI applications — by phone rather than computer, it's a symbolic kickoff to what's expected to be an intensively competitive year as tech companies race to outdo each other in AI applications even as they haven't yet resolved all the ethical and legal ramifications. The New York Times last month sued both OpenAI and Microsoft alleging that tools like ChatGPT and Copilot — formerly known as Bing Chat — were built by infringing on copyrighted news articles.
The keyboard redesign will be Microsoft's biggest change to PC keyboards since it introduced a special Windows key in the 1990s. Microsoft's four-squared logo design has evolved, but the key has been a fixture on Windows-oriented keyboards for nearly three decades.
The newest AI button will be marked by the ribbon-like Copilot logo and be located near the space bar. On some computers it will replace the right "CTRL" key, while on others it will replace a menu key.
Microsoft is not the only company with customized keys. Apple pioneered the concept in the 1980s with its "Command" key marked by a looped square design (it also sported an Apple logo for a time). Google has a search button on its Chromebooks and was first to experiment with an AI-specific key to launch its voice assistant on its now-discontinued Pixelbook.
But Microsoft has a much stronger hold on the PC market through its licensing agreements with third-party manufacturers like Lenovo, Dell and HP. About 82% of all desktop computers, laptops and workstations run Windows, compared to 9% for Apple's in-house operating system and just over 6% for Google's, according to market research firm IDC.
Microsoft hasn't yet said which computer-makers are installing the Copilot button beyond Microsoft's own in-house line of premium Surface devices. It said some of the companies are expected to unveil their new models at next week's CES gadget show in Las Vegas.
Matt O'Brien is an AP technology writer
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More