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    Microsoft delays controversial AI Recall feature on new Windows computers

    By SHOOTUpdated:No Comments725 Views

    New laptops equipped with Microsoft Windows start shipping to customers next week without a flagship feature called Recall that drew concerns about privacy and cybersecurity.

    Microsoft CEO Satya Nadella touted the new Recall feature at a showcase event last month, describing it as a step toward artificial intelligence machines that "instantly see us, hear, reason about our intent and our surroundings."

    Recall works by periodically taking snapshots of a computer screen to give Microsoft's AI assistant Copilot a "photographic memory" of a person's virtual activity, ostensibly to help someone remember what they did earlier.

    "We're entering this new era where computers not only understand us, but can actually anticipate what we want and our intent," Nadella said in May.

    But on Thursday, the company said it was delaying a "broadly available" preview of Recall that was supposed to be included with new PCs starting Tuesday.

    Instead, it will first go to a smaller set of users who are part of the Windows Insider software testing program. Those expert early adopters will help "ensure the experience meets our high standards for quality and security," said Pavan Davaluri, Microsoft's corporate vice president of Windows and devices, in a statement.

    The software giant revealed a new class of AI-imbued personal computers at its annual Build event last month as it confronts heightened competition from Big Tech rivals in pitching generative AI technology that can compose documents, make images and serve as a lifelike personal assistant at work or home.

    The new AI features in Microsoft's Windows 11 operating system will appear on new high-end computers made by Microsoft partners Acer, Asus, Dell, HP, Lenovo and Samsung, as well as on Microsoft's Surface line of devices.

    Tags:AIMicrosoftRecallSatya Nadella

    Director Kacper Larski Joins RSA Films For Spot Representation

    Tuesday, November 12, 2024

    RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garmin’s “Fenix 8” (direct to brand), U.S. Army Reserve’s “Helper” (DDB Chicago) and Bushmills Whiskey’s “Follow No One” (Mekanism). He’s also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.

    Larski’s distinctive aesthetic emerged in one of his first projects, Land Rover’s “68 Years Later,” which won a Cannes Young Directors Award in 2016. Two years later, he directed the “Greatness is Rare” campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.

    “The camera and film for me have always been about the ability to live 1,000 lives,” Larski said. “Stylistically, I want to transport viewers in whatever stories I’m telling--a super athlete’s runner’s high, a skier’s dream powder, a giant’s tale, even driving in space.”

    “Kacper is one of the most exciting filmmakers I’ve seen over the last several years,” said Luke Ricci, president, RSA Films US. “Whether it’s a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.”

    “Joining RSA is a dream come true,” Larski said. “The roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More

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