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    Mick McCabe named Ogilvy’s global chief strategy officer

    By SHOOTUpdated:No Comments1249 Views
    NEW YORK --

    Mick McCabe has been appointed global chief strategy officer at Ogilvy. He will be responsible for overseeing the company’s strategy product across 131 offices in 93 countries and delivering world-class, insights-driven creative solutions for new and prospective clients.

    Andy Main, global CEO, said, “Mick is a thinker and proven leader who exemplifies how we want Ogilvy to succeed —by blending strategy, creativity, and technology to create impact and growth for us and our clients. He will be an important partner as we continue accelerating Ogilvy’s own business transformation.”

    Devika Bulchandani, global president and CEO North America, said, “Better and smarter thinking has never been in greater demand and more valued by clients. Since Ogilvy’s inception, creativity founded on deep strategy has underpinned every aspect of our business. As we continue to invest in both these areas, Mick’s expertise, instincts, and track record of delivering creative solutions to complex problems will be an incredible asset to our people and clients alike.”

    McCabe joins Ogilvy from Publicis Groupe, where he has held various leadership roles over the past decade, including global chief strategy officer for Publicis Worldwide. During this time, he also held CSO roles for Le Truc, Publicis Creative USA, and Leo Burnett. Prior to joining Publicis, McCabe led strategy teams at Deutsch and Kirshenbaum Bond. During his tenure at Publicis, he worked extensively on the group’s largest accounts, including Allstate, Bank of America, CVS, Heineken, Samsung, and Walmart. Altoids, BMW, Nintendo, Ikea, and McDonald’s are other marquee brands he has helped advise over his career. His work has been recognized by Cannes, Jay Chiat Awards, and includes two Grand Prix Effies.

    McCabe said, “I am thrilled to be joining Ogilvy at this moment, where the stars are aligning for the agency on all fronts: strong new business momentum, unrivaled global talent, and a proven ability to flex its diverse strategic and creative muscle on a global stage.  I’m joining a fantastic team of new and established leaders, doing great things at the magical intersection of creativity, data, and experience. Who wouldn’t be excited about that?  I’m looking forward to working with everyone to further accelerate Ogilvy’s bright next chapter.”

    Ogilvy was recently named the most creative agency network in the world by WARC, a recognition of the agency’s creative strength and scale globally. Over the past 12 months, Ogilvy has also been awarded new global assignments from brands such as Absolut, Enterprise Holdings, Zippo, James Hardie, and World of Hyatt as well as new business in North America from TD Bank, FEMA, and New York Philharmonic, among others. Additionally, Ogilvy was a part of the global WPP team that was named The Coca-Cola Company’s new Global Marketing Network Partner.

    Tags:Mick McCabeOgilvy



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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