Mick McCabe has been appointed global chief strategy officer at Ogilvy. He will be responsible for overseeing the company’s strategy product across 131 offices in 93 countries and delivering world-class, insights-driven creative solutions for new and prospective clients.
Andy Main, global CEO, said, “Mick is a thinker and proven leader who exemplifies how we want Ogilvy to succeed —by blending strategy, creativity, and technology to create impact and growth for us and our clients. He will be an important partner as we continue accelerating Ogilvy’s own business transformation.”
Devika Bulchandani, global president and CEO North America, said, “Better and smarter thinking has never been in greater demand and more valued by clients. Since Ogilvy’s inception, creativity founded on deep strategy has underpinned every aspect of our business. As we continue to invest in both these areas, Mick’s expertise, instincts, and track record of delivering creative solutions to complex problems will be an incredible asset to our people and clients alike.”
McCabe joins Ogilvy from Publicis Groupe, where he has held various leadership roles over the past decade, including global chief strategy officer for Publicis Worldwide. During this time, he also held CSO roles for Le Truc, Publicis Creative USA, and Leo Burnett. Prior to joining Publicis, McCabe led strategy teams at Deutsch and Kirshenbaum Bond. During his tenure at Publicis, he worked extensively on the group’s largest accounts, including Allstate, Bank of America, CVS, Heineken, Samsung, and Walmart. Altoids, BMW, Nintendo, Ikea, and McDonald’s are other marquee brands he has helped advise over his career. His work has been recognized by Cannes, Jay Chiat Awards, and includes two Grand Prix Effies.
McCabe said, “I am thrilled to be joining Ogilvy at this moment, where the stars are aligning for the agency on all fronts: strong new business momentum, unrivaled global talent, and a proven ability to flex its diverse strategic and creative muscle on a global stage. I’m joining a fantastic team of new and established leaders, doing great things at the magical intersection of creativity, data, and experience. Who wouldn’t be excited about that? I’m looking forward to working with everyone to further accelerate Ogilvy’s bright next chapter.”
Ogilvy was recently named the most creative agency network in the world by WARC, a recognition of the agency’s creative strength and scale globally. Over the past 12 months, Ogilvy has also been awarded new global assignments from brands such as Absolut, Enterprise Holdings, Zippo, James Hardie, and World of Hyatt as well as new business in North America from TD Bank, FEMA, and New York Philharmonic, among others. Additionally, Ogilvy was a part of the global WPP team that was named The Coca-Cola Company’s new Global Marketing Network Partner.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More