Editor Michael Coletta has joined Red Car‘s national roster. He will tap into the company’s reach across the country, particularly in the New York and Chicago markets where he is quite active. Coletta comes over to Red Car from Nomad Editing Company, which he joined last year.
Known for work with a character-driven comedic flair, Coletta said that his passion is shaping narrative. He has cut for such clients as Budweiser, Volkswagen, MasterCard, Verizon Wireless and Motorola.
Coletta studied film and photography at Columbia College, Chicago. He began his cutting career as an assistant editor at Szabo-Tohtz Editing, which became Skyview Film & Video where he was promoted to full-fledged editor. After a decade there, he moved to The Lookinglass Company, which eventually merged with and became part of The Whitehouse.
At Lookinglass, Coletta edited Budweiser’s “Out of Towner,” “Jerry” and “Phone Chain,” spots directed by Allen Coulter of Hungry Man for DDB Chicago which collectively earned a 2002 AICP Show honor in the Advertising Excellence/Campaign category. (Coulter is now with Station Film.)
“Out of Towner” was also nominated for a primetime commercial Emmy in ’02. In the ad, the Jersey Guys of “how ya doin'” fame meet their match in the person of a country bumpkin who walks into their bar hangout. The stranger is from out of town and repeatedly answers the “how ya doin'” query with his mundane just-flew-into-the-airport, met-some-nice-people, visiting-relatives recap of his vacation experience.
Coletta later relocated from Chicago to New York and joined Bug Editorial where he worked for three years before hooking up with 89 Editorial in ’04. At 89 Editorial, he worked on numerous high profile spots and campaigns, including the True Blood commercial promo series, and Purity Organics’ viral spot “Tirade.”
The latter, directed by Geordie Stephens of Tool of North America for McCann Erickson, New York, was a SHOOT Top Spot of the Week (8/7/09).
The commercial opens on a businessman who has lost his cool on the phone and expresses his anger for what’s being done to him by cursing his displeasure to a colleague. We only hear the business guy’s end of the conversation–or at least a portion of it as each swear word is bleeped out. At some points we hear one prolonged bleeping tone. The man’s anger escalates until he takes a swig from a bottle of Purity Organic Juice. The drink proves to be an instant calming elixir as the guy takes a deep breath and asks, “Anyway, how are the kids doing?” He goes on to say that he’s doing fine, that he is still singing in the church group and life is good.
His transformation reaffirms Purity’s slogan that its juices help people “become more pure.”
As for recent work, Coletta edited via Nomad a Little Debbie campaign directed by Steve Chase of Curious Pictures for agency Luckie & Company. Those spots are slated to air in early September.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More