Frame.io, a video review and collaboration platform used by over 1 million filmmakers and media professionals, has brought Michael Cioni on board as Global SVP of Innovation. Cioni, a prominent production and post workflow expert, joins Frame.io from international camera company Panavision where, in a similar role, he spearheaded numerous breakthrough products and workflows, including the Millennium DXL 8K large-format camera system.
At Frame.io, Cioni will lead a new L.A.-based division focused on the continued investment into cloud-enabled workflows for motion pictures and television–specifically, automated camera-to-cutting room technology. “Frame.io is not only looking to strengthen today’s use of the cloud, we’re also driving increased creative control by reducing the time it takes for media to reach editors in offsite cutting rooms,“ said Cioni.
“The professional filmmaking process is going through the largest functional change since the shift from analog to digital,” said Frame.io CEO Emery Wells. “While cloud-based technologies are already transforming every industry, we understand moving more of the filmmaking process to the cloud presents several unique challenges: security, file sizes, and scale. Since day one, we have built Frame.io to solve the issues that we lived working in postproduction.”
When it comes to security, Frame.io has responded to Hollywood’s unique needs by making it a cornerstone of the platform. “Frame.io has invested deeply in security so that customers experience safe, documented, and trustworthy cloud accessibility of their highest-value media,” said Cioni.
Additionally, “Hollywood’s attention to image quality, archiving, and future-proofing are all core aspects of the Frame.io platform,” Cioni stated. “Emery and I both know what it means to work with large creative teams, so at Frame.io we are developing a totally new direct camera-to-cutting room collaboration experience.”
Frame.io has been 100-percent cloud based since day one. “We started seeding new workflows around dailies, collaborative review, and real-time integration with NLEs for parallel work and approvals. Now, with Michael, we’re building Frame.io for the new frontier of cloud-enabled professional workflows,” Emery said.“Frame.io will leverage machine learning and a combination of software and hardware in a way that will truly revolutionize collaboration.“
With Cioni, Frame.io’s vision for the next generation of professional cinema workflows will be completely anchored in cloud-based technologies. “A robust camera-to-cloud approach means filmmakers will have greater access to their work, greater control of their content, and greater speed with which to make key decisions,” said Cioni. “Our new roadmap will dramatically reduce the time it takes to get original camera negative into the hands of editors. Directors, cinematographers, post houses, DITs, and editors will all be able to work with recorded images in real time, regardless of location.”
As the lines between production and postproduction continue to blur, this move uniquely positions Frame.io to respond to the pervasive need for global studios and creatives to collaborate without geographic boundaries or borders.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More