Method Studios, a subsidiary of Deluxe Entertainment Services Group Inc., has significantly expanded its New York presence in order to meet growing demand in the market for high-end visual effects work for feature films and commercials. The company is looking to further tap into the growing number of New York-based features, having already delivered graphics and VFX for such films as The Avengers, Wrath of the Titans and Abraham Lincoln: Vampire Hunter.
Stuart Robinson, formerly executive producer at Smoke & Mirrors, will be at the helm of Method’s NY operation as exec producer. And Dan Seddon has been promoted to serve as creative director, relocating to the Big Apple from L.A. Also moving over from Method’s L.A. facility to the N.Y. shop are eight other artists.
Method continues to maintain its feature and commercial VFX operations in L.A., NY, Vancouver, London and Sydney.
Robinson brings to Method decades of experience developing and executing technical and creative solutions at major VFX houses in the U.K. and the U.S. He eventually combined those talents with his abilities to collaborate with clients and explain complex procedures in straightforward terms, ultimately supervising the production of many commercial and new media projects from pre-production through to delivery.
Seddon joined Method in Los Angeles as a VFX supervisor in 2009, bringing experience that included award-winning creature creation and other CGI work. Seddon’s work has landed him three Visual Effects Society (VES) Awards and two additional nominations, as well as accolades from BAFTA, Cannes Lions and many others. While at Method in Los Angeles, Seddon has worked on a great many VFX-intensive features, including Let Me In, Pirates of the Caribbean: On Stranger Tides” and he led the CG team on Wrath of the Titans.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More