3D designer/director Gosha (Georgiy Kuznetsov) has joined Method Studios as creative director in Los Angeles. He adds his talent to the company’s eclectic, bicoastal design team guided by executive creative director Jon Noorlander in NY, creating works for major brands and entertainment properties.
Gosha has designed and created standout moving imagery for spots, websites and marketing campaigns, and has created content for Apple, Facebook, Oreo, Campbell’s Soup, IBM, Lexus and other top brands. He was most recently design director at ManvsMachine. Prior to that he was a motion graphics designer and 3D artist at Hue and Cry and The Martin Agency.
Stuart Robinson, Method Studios’ MD and EVP, North American Advertising Production, said, “Gosha is a fine artist at heart but also totally versed in CG pipelines, look dev, lighting and animation. That mix of traditional design and VFX knowledge makes for fantastic client engagements and conversations; he not only sees the path from vision to execution, he has his own vision as well. Gosha’s work is fantastic, and his talents are a great fit for this team.”
Method’s design team in New York and Los Angeles has created work for Facebook, Apple, GE, Ford, Nike and other brands, title sequences for 20th Century Fox’s Deadpool 2, Netflix’s Godless, FX Network’s American Horror Story, original animated shorts and more.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More