CLIENT
AT&T Wireless.
PRODUCTION CO.
HSI Productions, Culver City, Calif.
Samuel Bayer, director/DP; Bill Sandwick and Tracie Norfleet, executive producers; Linda Masse, line producer. Shot on location in San Francisco.
AGENCY
FCB New York.
Harvey Cohen, creative director; Jennifer Joodale, art director; Jeanne-Marie Osterman, copywriter; Jenni Holm, producer; Gregory Green, music producer.
EDITORIAL/POST
Homestead Editorial, New York.
Sam Welch, offline editor; Dan Metzler, assistant editor; Paul Fernandez, online editor; Lance Doty, executive producer.
Nice Shoes, New York.
Lez Rudge, colorist.
VISUAL EFFECTS
Vinny Ray Design, New York.
Vinny Fugere, motion graphics artist.
Spontaneous Combustion, New York.
David Elkins, Inferno artist; Simone Pillinger, executive producer.
AUDIO POST
Lower East Side, New York.
Peter Buccellato, mixer.
MUSIC
metaTechnik, New York.
Georg Bisson, Victoria Gross and Shahin Motia, composers.
THE SPOT
In "Fork in the Road" (:30), a shepherd chooses both his path and his wireless cell phone plan.
Spot broke May 1.