CLIENT
California Division of Tourism.
PRODUCTION CO.
Visitor, Santa Monica.
James Wahlberg, director; Peter Tischhauser, DP; Lisa Hollingshead, executive producer; Kelly Amato, line producer. Shot on location in Baker Beach, San Francisco, Napa, Hollywood, Los Angeles, Joshua Tree, Roys and Stinson Beach, Calif.
AGENCY
Mering & Associates, Sacramento, Calif.
Dave Mering, principal; Val Vento, president; Greg Carson, creative director; Liz Ross, producer; Matt Walsh, copywriter; Karen Booth, senior art director.
EDITORIAL/POST
Ntropic, San Francisco.
Mauro Camorada, offline editor; Alaina Goetz, online editor.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
AUDIO POST
One Union Recording Studios, San Francisco.
Eric Eckstein, mixer.
MUSIC
Asche & Spencer, Venice, Calif.
Thad Spencer and Greg Herzenach, composers/arrangers.
THE SPOT
"Doug in California" (:30) features a man relaxing and enjoying his vacation in the Golden State. The ad ends with the the tag line, "Find yourself here."
Spot broke July 9.