CLIENT
Department of Managed Healthcare/HMO Help Center/ Office of the Patient Advocate.
PRODUCTION CO.
Roaring Tiger Films,
San Francisco.
Jonathan Keeton, director (Keeton is on staff at Radium, Los Angeles and San Francisco); Don Smith, DP; Carey Crosby, executive producer; Luke Yaran, producer. Shot on stage at Goal Line Productions, Pleasanton, Calif.
AGENCY
Mering & Associates,
Sacramento, Calif.
Greg Carson, creative director; Liz Ross, executive producer; Jay Duvall, art director; Mark Guill, copywriter.
EDITORIAL
Radium.
Alex Hauser, editor.
POST/VISUAL EFFECTS
Radium.
Jonathan Keeton, online editor/visual effects artist.
Varitel, San Francisco.
Bob Campbell, colorist.
AUDIO POST
One Union Recording Studios,
San Francisco.
Andy Greenberg, engineer.
SOUND DESIGN
One Union Recording Studios.
Andy Greenberg, sound designer.
THE SPOT
"Barriers" (:30 in English and Spanish versions) opens on two people—one representing an HMO and the other a patient—trying to communicate with each other. The sounds are muffled as the two are unable to hear or speak clearly. Finally a representative from the Office of the Patient Advocate arrives with a hammer and shatters the wall between the two.
Spot broke Oct. 1.