A new spot for Mountain Dew out of BBDO New York centers on sled teams engaged in an Iditarod-like competition across artic terrain. The opening shots of the :60 "Sled," which Samuel Bayer directed out of bicoastal RSA USA, show aerial views of the snow-covered Canadian Rocky Mountains, where teams of dogs run at top speed, each pack pulling a sled that holds a commander.
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CLIENT
Pepsi-Cola/Mountain Dew.
PRODUCTION CO.
RSA USA, bicoastal.
Samuel Bayer, director/DP; Jules Daly, president; Tracie Norfleet, executive producer; Leslie Vaughn, line producer; Tracey Landon, post supervisor; Charles Croughwell, stunt coordinator; Colleen Atwood, stylist. Shot on location in Whistler and Pemberton, B.C.
AGENCY
BBDO New York.
Ted Sann, chief creative officer; Bill Bruce, executive creative director/copywriter; Hyatt Choate, executive producer; Doris Cassar, art director; Loren Parkins, executive music producer.
EDITORIAL
Nomad Editing Company,
Santa Monica.
Tom Muldoon, editor; Jared Coller, assistant editor; Susye Melega, executive producer; Nicole Steele, producer.
POST
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
VISUAL EFFECTS
Method, Santa Monica.
Alex Frisch, visual effects supervisor/artist; Neysa Horsburgh, executive producer; Sue Troyan, visual effects supervisor/producer; Andrew Eksner, Cedric Nicolas and Russell Fell, visual effects artists; Brandon Sanders, Katrina Salicrup and Mike Vaglienty, visual effects junior artists.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
MUSIC
Groove Addicts, Los Angeles.
Stewart Copeland, composer; Dain Blair, creative director; Gerhard Joost, audio engineer.
SOUND DESIGN
Nomad Editing Company.
Francois Blaignan, sound designer; Tom Stamatio, assistant sound designer.
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