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    Melany Esfeld Promoted To Director of Integrated Production At Barkley

    By SHOOTUpdated:No Comments5038 Views
    Melany Esfeld

    Agency commits to Free The Bid initiative

    KANSAS CITY, Mo. --

    Ad agency Barkley has promoted Melany Esfeld to director of integrated production, video and experiential. In addition to overseeing production for all video, photography and experiential projects, Esfeld will be responsible for evolving Barkley’s production approach and capabilities.

    Esfeld joined Barkley in 2016 and quickly rose through the ranks from senior to executive producer before being promoted to her current position. Esfeld’s first order of business was to pledge to Free The Bid, a movement to increase seats at the table for female directors, editors and DPs. It’s part of her larger aim to invite diverse voices into the creative process. “Inviting more diverse voices into the creative conversation is a no brainer and only makes the work better,” she said.

    “Melany has had a major impact on the craft and quality of Barkley’s work. But in addition to her ability to make the work better, Melany makes everyone she leads better,” said Katy Hornaday, EVP/executive creative director at Barkley. “She is a force of nature when it comes to galvanizing a team and finding solutions where everyone else only sees limitations.”

    Prior to Barkley, Esfeld started her career at Crispin Porter + Bogusky, then moved to lead the production department at Factory Design Labs in Denver, CO. Over her career, Esfeld has partnered with a wide variety of brands including The North Face, Sports Authority, Oakley, Callaway, Old Navy, Dairy Queen, WingStop, Russell Athletic, Volkswagen, Burger King, Dominos, S’well and Cargill.

    Category:News
    Tags:BarkleyFree The BidMelany Esfeld



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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