On the back of a rapid growth period, including recent high-profile work for ASICS, REPLAY, Qatar Airways and PlayStation, 180 Amsterdam boosts its account management power with the hire of Melanie Portelli as client services director.
She moves to Amsterdam from Now Advertising in London where her role spanned running client business including iconic British brand Butlins, and new business development. Prior to this, she has held business director, and new business director, positions for the likes of agencies such as Saatchi & Saatchi (both London and Sydney) and CHI & Partners.
In her new role, Portelli will be working on current clients such as PlayStation and new client wins that are yet to be announced. She will also be tasked with adding her experience to the business development function to support the agency’s ambitious expansion strategy.
Part of Omnicom Group, 180 is an international creative agency with offices in Amsterdam and Los Angeles.