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    McKinney & Silver Reflect For Audi

    By SHOOT StaffUpdated:No Comments1378 Views
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    CLIENT

    Audi of America.

    PRODUCTION CO.

    Bruce Dowad Associates, Los Angeles. Robert Logevall, director; Tobias Schliessler, DP; Heidi Nolting, executive producer; Leora Glass, producer. "Whistle" and "Lawn Chair" shot on location in Northern California and Bodega Bay, Calif. "Lives" shot at Leavenworth and Coulee City, Wash. "Dog" shot on location in Reardan, Wash. "Father & Daughter" shot on location in Leavenworth, Waterville and Coulee City, Wash., and Bodega Bay.

    AGENCY

    McKinney & Silver, Raleigh, N.C. David Baldwin, executive creative director; Christopher Wilson, group creative director/copywriter; Ralph Watson, art director; Joni Madison, VP/executive producer/head of broadcast production.

    EDITORIAL

    MacKenzie Cutler, New York. Gavin Cutler, editor.

    POST/VISUAL EFFECTS

    A52, Los Angeles. Scott Johnson, online editor; Simon Brewster, visual effects supervisor/Inferno artist/graphics designer; Liz Roewe, executive producer; Cassie Hulen, producer.

    AUDIO POST

    POP Sound, Santa Monica. Loren Silber, mixer.

    MUSIC

    Elias Associates, bicoastal. Alex Laserenko, creative director; Fritz Doddy, composer, "Lawn Chair"; Jimmy Haun, composer, "Lives"; Matt Fletcher, composer, "Whistle" and "Dog."

    THE SPOTS

    Five :30s in Audi’s new branding campaign—"Father & Daughter," "Lawn Chair," "Lives," "Dog" and "Whistle"—feature Audi owners enjoying their automobiles and passengers, as they reflect on personal values that appear as road signs along the way. The commercials promote Audi’s A6 Avant, A6 4.2, S4 and A4 automobiles.

    Spots broke Oct. 11.

    Category:News



    AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires

    Friday, January 17, 2025

    Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:

    Who Needs Los Angeles? We Do.
    By Matt Miller, AICP president and CEO

    One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.

    But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.

    The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.

    Now is the time when we ALL must support and bolster this community.

    Production is needed in L.A., now!

    Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More

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