The management of McKinney has acquired 100 percent interest in the Durham-based ad agency from Havas, the Paris-headquartered global advertising and communications services group, which encompasses such entities as worldwide networks Euro RSCG Worldwide and Havas Media.
Thus McKinney returns to the ranks of independent shops. “My hope is that with the move, McKinney’s clients will feel an even greater sense of entrepreneurial commitment to their success,” stated Brad W. Brinegar who remains chairman/CEO of the agency.
Joining Brinegar as partners and in constituting the board of McKinney are Jeff Jones, president; Andrew Delbridge, chief strategy officer; Joni Madison, COO; Jonathan Cude, chief creative officer; Tim Jones, CFO; Jeremy Holden, director of account planning; Doug Holroyd, director of connection planning; John Newall, group account director and director of strategic alliances; Janet Northen, director of agency communications; Jim Russell, director of digital strategy; and Ellen Steinberg, group creative director.
Founded in 1969, McKinney has created over the years such noted integrated marketing communications programs as Audi of America’s Art of the H3ist, Travelocity’s Roaming Gnome, the Polaris CEO Duel and the launch of the Sony Bravia LCD TV.
Bensimon Byrne’s “Short Life Stories” For White Ribbon Wins ONE Screen Best of Show
“Short Life Stories,” created by Bensimon Byrne Toronto on behalf of White Ribbon, is the top winner in the global 2024 ONE Screen Short Film Festival, the premiere short film festival produced by The One Club for Creativity celebrating global filmmakers from both commercial advertising and film industries.
“Short Life Stories” tells a fictional story of a young trans woman as she celebrates the beginning of her new life and navigates the obstacles that ensue.
The work was selected by a global jury as 2024 ONE Screen Best of Show and Best of Region: North America, as well as winner in the Best Casting, Best Cinematography, Best Editing, Best Fiction, and Best Music Composition disciplines.
Klick Health Toronto also had a strong year with five ONE Screen wins. They include three for “47” on behalf of Café Joyeux (in Best Animation, Best Branded Entertainment Film, and Best Production Design), and two for “American Cancer Story” on behalf of Change the Ref (in Best Directing and Best Drama).
Other 2024 ONE Screen winners are as follows.
Craft winners
Best Emerging Filmmaker: Parker Schmidt Santa Monica “Bowl of Life”
Best Screenplay: Zulu Alpha Kilo Toronto “Living From Work” for Zulubot
Best Type on Poster: Lucky Together New York “Don’t F*ck With Ba”
Best Visual Effects: Candice Wu Los Angeles “Erasure”
Genre winners
Best Branded Content Film: Stink Films Berlin “The First Speech” for Reporters Without Borders
Best Comedy: FCB Chicago “The Last Barf Bag” for Dramamine
Best Experimental Film: Parker Schmidt Santa Monica “Bowl of Life”
Best Independent Film: Violeta Films Mexico City “The Mark... Read More