Register

    McKay Hathaway Promoted To Exec Creative Director At VMLY&R

    By SHOOTUpdated:No Comments2482 Views
    McKay Hathaway

    VMLY&R has promoted McKay Hathaway to executive creative director, leading Wendy’s creative teams in the U.S. and further shaping its creative output. He will report to Jeff Godsey, chief creative officer, North America. 

    Prior to the promotion, Hathaway served as group creative director, spearheading Wendy’s expansion across social and digital, specifically in gaming. Under his leadership, the brand and agency landed a Cannes Grand Prix for “Keeping Fortnite Fresh” in 2019. He has worked across other standout campaigns including “Feast of Legends,” “National Roast Day” and “Super Wendy’s World.” Over the last four years, the brand’s relevance and distinction among its younger, digitally savvy audience has rocketed. 

    Recently, Hathaway pushed to expand Wendy’s reach in the gaming community, growing the brand’s Twitch following to over 100k and earning the coveted partner status, reserved for only the top 1% of all Twitch streamers. These efforts led to more success at the following Cannes Festival, with another Gold and Silver Lion.

    Additionally, Hathaway’s work with Wendy’s has been recognized at D&AD, The One Show, Art Directors Club, The Clios, Effies, Andy’s, 4A’s, and the AAF, among others. 

    “McKay is the perfect example that you can be a great, breakthrough creative and a great human at the same time, which is what makes him such a brilliant creative leader,” said Godsey. “The work he leads for Wendy’s consistently makes others jealous across the industry and his relentless, never-settle attitude never ceases to amaze me. He’s an important part of pushing this great brand forward.”

    “I’m very lucky to be surrounded by such talented people and have incredible clients who trust us completely,” said Hathaway. “I couldn’t be prouder of the work we produce together.”

    Before joining VMLY&R, Hathaway worked for a wide remit of brands including: Nintendo, Red Bull, Adidas, Lexus, Honda, Turkish Airlines, Applebee’s, Vitaminwater and Royal Caribbean at Leo Burnett, Crispin Porter + Bogusky, Kastner and MullenLowe.

    Category:News
    Tags:Jeff GodseyMcKay HathawayVMLY&R

    Director Kacper Larski Joins RSA Films For Spot Representation

    Tuesday, November 12, 2024

    RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garmin’s “Fenix 8” (direct to brand), U.S. Army Reserve’s “Helper” (DDB Chicago) and Bushmills Whiskey’s “Follow No One” (Mekanism). He’s also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.

    Larski’s distinctive aesthetic emerged in one of his first projects, Land Rover’s “68 Years Later,” which won a Cannes Young Directors Award in 2016. Two years later, he directed the “Greatness is Rare” campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.

    “The camera and film for me have always been about the ability to live 1,000 lives,” Larski said. “Stylistically, I want to transport viewers in whatever stories I’m telling--a super athlete’s runner’s high, a skier’s dream powder, a giant’s tale, even driving in space.”

    “Kacper is one of the most exciting filmmakers I’ve seen over the last several years,” said Luke Ricci, president, RSA Films US. “Whether it’s a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.”

    “Joining RSA is a dream come true,” Larski said. “The roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More

    MySHOOT Profiles


    Add A Comment