Register

    McDade, Looney named to lead VMLY&R’s experience design division

    By SHOOTUpdated:No Comments785 Views

    VMLY&R has expanded its experience design (XD) division with two executive appointments. Kaleeta McDade joins as chief experience design officer, North America, to jointly lead the agency’s growing experience design team alongside Eric Looney who has been a leader on the XD team for the last five years. In her new role, McDade will bridge creative storytelling, technology, design and user experience for clients across VMLY&R’s client portfolio. The agency’s XD team currently supports major clients, including Ford, Colgate, Walgreens, Sherwin-Williams, and T-Mobile. Both McDade and Looney will report to Debbi Vandeven, VMLY&R’s global chief creative officer. 

    McDade joins VMLY&R from Ogilvy, where she served as global executive creative director and was responsible for defining, shaping, and driving the creative vision and strategy across the agency’s experience offerings. McDade also spent six years at Deloitte Digital, where she served as group experience director across studios in the U.S. and India. Over the past 17 years, she has also held senior design and creative roles with leading digital companies like Google Brand Studio, Apple, Sapient Shanghai, and Sapient Atlanta. 

    In addition to McDade and Looney’s executive appointments, VMLY&R has promoted Craig Elimeliah to chief experience design officer, T-Mobile. Elimeliah is an award-winning creative leader who has been a catalyst for creativity and innovation at VMLY&R for seven years, working with companies such as Google, New Balance, Amazon, Dell and more. He brings over two decades of specialized expertise in designing and architecting solutions for brands and delivering new products and services. Elimeliah is based in New York and will report to McDade.

    The appointments follow on the heels of Walt Geer’s recent appointment to chief experience design officer at VMLY&R Health, rounding out a XD leadership team across the global agency. 

    Tags:Craig ElimeliahEric LooneyKaleet McDadeVMLY&RWalt Geer

    Director Kacper Larski Joins RSA Films For Spot Representation

    Tuesday, November 12, 2024

    RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garmin’s “Fenix 8” (direct to brand), U.S. Army Reserve’s “Helper” (DDB Chicago) and Bushmills Whiskey’s “Follow No One” (Mekanism). He’s also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.

    Larski’s distinctive aesthetic emerged in one of his first projects, Land Rover’s “68 Years Later,” which won a Cannes Young Directors Award in 2016. Two years later, he directed the “Greatness is Rare” campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.

    “The camera and film for me have always been about the ability to live 1,000 lives,” Larski said. “Stylistically, I want to transport viewers in whatever stories I’m telling--a super athlete’s runner’s high, a skier’s dream powder, a giant’s tale, even driving in space.”

    “Kacper is one of the most exciting filmmakers I’ve seen over the last several years,” said Luke Ricci, president, RSA Films US. “Whether it’s a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.”

    “Joining RSA is a dream come true,” Larski said. “The roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More

    MySHOOT Profiles


    Add A Comment