CLIENT
Xcel Energy.
PRODUCTION CO.
Wild Scientific, Santa Monica.
David Wild, director; Mike Trim, DP; Lesley Crews Boucher, executive producer; Sally Schaffer, line producer. Shot on location in Denver and Cheyenne, Wyo.
AGENCY
McClain Finlon Advertising, Denver.
Jeff Martin, creative director; Vince Cook, art director; Joe Clipner, copywriter; Carol Williams, producer.
EDITORIAL
Chrome, Santa Monica.
Hal Honigsberg, editor; Deanne Mehling, executive producer; Laura Silverstone, producer.
POST
Company 3, Santa Monica.
Mike Pethel, colorist; John Scheer, online editor.
AUDIO POST
RavensWork, Venice, Calif.
Robert Feist, mixer.
MUSIC
barton:holt, Culver City, Calif.
Sean Holt, Hugh Barton and Michael D. Smith, composers.
THE SPOTs
Six commercials feature a behind-the-scenes look at the daily activities of actual Xcel Energy employees. The black-and-white campaign includes the :60 "You Get All of Our Energy," and the :30s "Fitter," "Meter Reader," "Electrician," "Foreman" and "Troubleman."
Spots broke in May.