CLIENT
Orange Glo International/OxiClean.
PRODUCTION CO.
Stiefel+Company, Santa Monica.
Peter Darley Miller, director; Mott Hupfel, DP; Marie Perry, executive producer; Drew Bracken, producer. Shot on location in Vancouver, B.C.
AGENCY
McClain Finlon Advertising, Denver.
Tom Leydon, chief creative officer; Gregg Bergan, creative director/copywriter; Jeff Martin, creative director/art director; Julie Bopp, producer.
EDITORIAL
Mad River Post, Santa Monica.
Travis Aitken, editor; Ann Kirk, producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Mike Pethel, colorist.
The Finish Line, Santa Monica.
James Bygrave, visual effects artist; Dick Voss, 3-D producer.
AUDIO POST
Eleven, Santa Monica.
John Bolen, mixer.
MUSIC
Elias Arts, bicoastal.
Jonathan Elias, composer; David Gold, creative director; Dayna Turcotte, producer.
SOUND DESIGN
Eleven.
John Bolen, sound designer.
THE SPOTS
Two commercials feature a spokesperson highlighting the cleaning power of OxiClean via humorous scenarios. In "Football" (:30/:15), a squad of players workout in pink prom dresses while standing over blueberry pies, while "Catcher" (:30/:15) shows a man wearing a rug as protection from being pelted with grape juice softballs. The ads end with the tagline, "Millions believe for a reason."
Spots broke in May.