The One Club has announced the winners for the 40th annual One Show Awards. McCann/Melbourne secured highest honors by winning Best of Show for its work, “Dumb Ways to Die,” for Metro Trains in The One Show’s Integrated Branding–Public Service Announcement category. P&G won Client of the Year for its work with Old Spice, Tide and the “Best Job” campaign that ran during the 2012 Olympics in London.
Overall, there were 554 winners from 34 countries who emerged from a competitive pool of over 11,500 submissions. The final tally consisted of 34 Gold Pencil winners, 38 Silver Pencil winners, 20 Bronze Pencil winners and 462 Merit winners who were honored today at Alice Tully Hall, Lincoln Center in New York City.
“McCann/Melbourne managed to tap into something special with ‘Dumb Ways to Die,’ as shown by the 50 million-plus views on YouTube,” said Mary Warlick, CEO of The One Club. “They turned what might have been a morbid topic into a funny, catchy spot that charmed and, more importantly, raised awareness.”
The following are among the most highly awarded agencies of The One Show 2013, all of which won Gold Pencils for the following work: Wieden + Kennedy/Portland for “Best Job” (client: P&G); Barton F. Graf 9000/New York for “A Long Day of Childhood” (client: Ragu); BBH/London for “Three Little Pigs” (client: The Guardian); Droga5/New York for “Help! I Want to Save a Life” (client: Help Remedies/DKMS); and Wieden + Kennedy/New York for “The Name” (client: ESPN).
“There’s been a departure from the slapstick humor that dominated beer commercials in recent years and a rise in more thoughtful humor as well as an emphasis on in-depth storytelling,” added Warlick.
The complete list of The One Show winners can be found here.
One Show Interactive winners will be honored at Terminal 5 in NYC on May 10.
Trump Asks Supreme Court To Delay TikTok Ban
President-elect Donald Trump asked the Supreme Court on Friday to pause the potential TikTok ban from going into effect until his administration can pursue a "political resolution" to the issue.
The request came as TikTok and the Biden administration filed opposing briefs to the court, in which the company argued the court should strike down a law that could ban the platform by Jan. 19 while the government emphasized its position that the statute is needed to eliminate a national security risk.
"President Trump takes no position on the underlying merits of this dispute. Instead, he respectfully requests that the Court consider staying the Act's deadline for divestment of January 19, 2025, while it considers the merits of this case," said Trump's amicus brief, which supported neither party in the case and was written by D. John Sauer, Trump's choice for solicitor general.
The argument submitted to the court is the latest example of Trump inserting himself in national issues before he takes office. The Republican president-elect has already begun negotiating with other countries over his plans to impose tariffs, and he intervened earlier this month in a plan to fund the federal government, calling for a bipartisan plan to be rejected and sending Republicans back to the negotiating table.
He has been holding meetings with foreign leaders and business officials at his Mar-a-Lago club in Florida while he assembles his administration, including a meeting last week with TikTok CEO Shou Chew.
Trump has reversed his position on the popular app, having tried to ban it during his first term in office over national security concerns. He joined the TikTok during his 2024 presidential campaign and his team used it to connect with younger... Read More