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    McCann Worldgroup Promotes Sikorski, Lopez To Fortify Global Production, Hone Craft

    By SHOOTUpdated:No Comments3096 Views
    Simon Sikorski
    NEW YORK --

    McCann Worldgroup has promoted Simon Sikorski to the newly created position of global chief operating officer at Craft, the Interpublic division that delivers world-class, scalable production services across print, digital and video content. Sikorski will move to New York from Toronto, where he is currently CEO of McCann Worldgroup Canada. Additionally, Sergio Lopez has been promoted to the newly created role of chief production officer, UK & EMEA, as well as CEO of its production arm CRAFT UK & EMEA. In this capacity, Lopez will oversee McCann Worldgroup integrated production capabilities across its agencies throughout the region.

    Chris Macdonald, chairman and CEO of McCann, said, “The success and growth of Craft will be driven by investing in our talent and focusing on innovating and optimizing our services to serve as a true source of business and brand solutions for our clients. Simon’s return to Craft in the critical role of global COO and Sergio’s promotion signal our intent to deliver not only creative production solutions, but also efficiency and effectiveness of both asset production and spend. In this way we will truly serve as an essential partner to our clients. The award-winning work produced by our regional teams under Sergio’s leadership is fantastic and I look forward to seeing him bring this same success to bear at a global level.”

    Sikorski moved to his native Canada two years ago as part of organizational changes made as McCann elevated the country to global Strategic Market status. He helped to strengthen the individual competitive positions of each McCann Worldgroup agency brand through clearer alignment with their own global agency leadership. The Canadian agencies have all strengthened their brand identities and their national presence under Sikorski’s leadership and are well-positioned for the future.

    Sikorski previously served as chief client officer at Craft before his move to Toronto. In all, between the London, New York and Canadian offices, Sikorski has more than 15 years of leadership experience at McCann Worldgroup.

    A key driver in the creative success, organic expansion of production and content creation capabilities across the network, Lopez has spearheaded six years of continued growth and the unification of production operations and studios. As chief production officer, he will ensure that its international roster of clients are provided with world-class executions, delivered creatively, efficiently and at scale.

    Category:News
    Tags:Chris MacdonaldCraftMcCann WorldgroupSergio LopezSimon Sikorski



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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