On the awards show circuit, Microsoft’s Halo 3 video game appropriately has already scored the proverbial hat trick, garnering best of show honors at The One Show last week for its “Believe” campaign out of McCann Worldgroup and T.A.G. in San Francisco. The other two legs of the hat trick came recently with “Believe” topping the International Andy Awards and the Art Director Club Show.
“Believe” has indeed made believers out of many as the campaign successfully spanned television, interactive TV, web and cinema platforms. It centered on a real world diorama built to commemorate the fictional battle between mankind and its alien enemy and painted a picture of the ultimate Halo 3 hero–Master Chief. Through TV spots of accounts from battle veterans, online interactive flyovers of the entire monument and outdoor ads designed to look like commemorative murals and plaques–the audience started to see Halo 3 as a story with real emotion and Master Chief as a hero who personified courage, duty and sacrifice.
“Freakout” The other big winner at The One Show was Burger King which was named Client of the Year, in large part due to two campaigns out of Crispin Porter+Bogusky, Miami: “Whopper Freakout,” which featured reactions from consumers when they are informed that BK has discontinued its signature Whopper burger; and a tie-in with The Simpsons Movie. The latter included TV commercials and a website through which fans could turn photos of themselves into Simpsons characters.
The top winners at this year’s show included TBWA Worldwide’s Network (2 Gold Pencils, 6 Silver, 4 Bronze), BBDO New York, (5 Gold, 2 Silver, 2 Bronze), Saatchi & Saatchi, (4 Gold, 2 Silver, 1 Bronze), Ogilvy & Mather (1 Gold, 2 Silver, 3 Bronze), Leo Burnett (4 Silver, 1 Bronze), McCann Worldwide (4 Gold, 1 Bronze), Crispin Porter + Bogusky (2 Gold, 1 Silver, 1 Bronze), Jung Von Matt (1 Gold, 2 Silver, 1 Bronze) and Wieden + Kennedy (3 Silver, 1 Bronze).
The 33rd annual One Show ceremony was held at New York’s Lincoln Center in the Time Warner Center. Emcee was comedian Tom Papa.
A complete list of winners can be found at http://www.oneclub.org/.
Raoul Peck Resurrects A Once-Forgotten Anti-Apartheid Photographer In “Ernest Cole: Lost and Found”
When the photographer Ernest Cole died in 1990 at the age of 49 from pancreatic cancer at a Manhattan hospital, his death was little noted.
Cole, one of the most important chroniclers of apartheid-era South Africa, was by then mostly forgotten and penniless. Banned by his native country after the publication of his pioneering photography book "House of Bondage," Cole had emigrated in 1966 to the United States. But his life in exile gradually disintegrated into intermittent homelessness. A six-paragraph obituary in The New York Times ran alongside a list of death notices.
But Cole receives a vibrant and stirring resurrection in Raoul Peck's new film "Ernest Cole: Lost and Found," narrated in Cole's own words and voiced by LaKeith Stanfield. The film, which opens in theaters Friday, is laced throughout with Cole's photographs, many of them not before seen publicly.
As he did in his Oscar-nominated James Baldwin documentary "I Am Not Your Negro," the Haitian-born Peck shares screenwriting credit with his subject. "Ernest Cole: Lost and Found" is drawn from Cole's own writings. In words and images, Peck brings the tragic story of Cole to vivid life, reopening the lens through which Cole so perceptively saw injustice and humanity.
"Film is a political tool for me," Peck said in a recent interview over lunch in Manhattan. "My job is to go to the widest audience possible and try to give them something to help them understand where they are, what they are doing, what role they are playing. It's about my fight today. I don't care about the past."
"Ernest Cole: Lost and Found" is a movie layered with meaning that goes beyond Cole's work. It asks questions not just about the societies Cole documented but of how he was treated as an artist,... Read More