On the awards show circuit, Microsoft’s Halo 3 video game appropriately has already scored the proverbial hat trick, garnering best of show honors at The One Show last week for its “Believe” campaign out of McCann Worldgroup and T.A.G. in San Francisco. The other two legs of the hat trick came recently with “Believe” topping the International Andy Awards and the Art Director Club Show.
“Believe” has indeed made believers out of many as the campaign successfully spanned television, interactive TV, web and cinema platforms. It centered on a real world diorama built to commemorate the fictional battle between mankind and its alien enemy and painted a picture of the ultimate Halo 3 hero–Master Chief. Through TV spots of accounts from battle veterans, online interactive flyovers of the entire monument and outdoor ads designed to look like commemorative murals and plaques–the audience started to see Halo 3 as a story with real emotion and Master Chief as a hero who personified courage, duty and sacrifice.
“Freakout” The other big winner at The One Show was Burger King which was named Client of the Year, in large part due to two campaigns out of Crispin Porter+Bogusky, Miami: “Whopper Freakout,” which featured reactions from consumers when they are informed that BK has discontinued its signature Whopper burger; and a tie-in with The Simpsons Movie. The latter included TV commercials and a website through which fans could turn photos of themselves into Simpsons characters.
The top winners at this year’s show included TBWA Worldwide’s Network (2 Gold Pencils, 6 Silver, 4 Bronze), BBDO New York, (5 Gold, 2 Silver, 2 Bronze), Saatchi & Saatchi, (4 Gold, 2 Silver, 1 Bronze), Ogilvy & Mather (1 Gold, 2 Silver, 3 Bronze), Leo Burnett (4 Silver, 1 Bronze), McCann Worldwide (4 Gold, 1 Bronze), Crispin Porter + Bogusky (2 Gold, 1 Silver, 1 Bronze), Jung Von Matt (1 Gold, 2 Silver, 1 Bronze) and Wieden + Kennedy (3 Silver, 1 Bronze).
The 33rd annual One Show ceremony was held at New York’s Lincoln Center in the Time Warner Center. Emcee was comedian Tom Papa.
A complete list of winners can be found at http://www.oneclub.org/.
DGA Feature Nominees: Audiard, Baker, Berger, Corbet and Mangold
The field of feature nominees for the Directors Guild of America (DGA) Awards spanning two categories is set. Nominated for the DGA honor for Outstanding Directorial Achievement in Theatrical Feature Film for 2024 are: Jacques Audiard for Emilia Pérez, Sean Baker for Anora, Edward Berger for Conclave, Brady Corbet for The Brutalist, and James Mangold for A Complete Unknown.
The DGA also revealed the nominees for the Michael Apted Award for Outstanding Directorial Achievement in First-Time Theatrical Feature Film. The first-time narrative feature directors are: Payal Kapadia for All We Imagine as Light, Megan Park for My Old Ass, RaMell Ross for Nickel Boys, Halfdan Ullman Tondel for Armand, and Sean Wang for Diddy.
“2024 has been a truly extraordinary year for storytelling--and today’s nominees have created audacious and unique films that expand the possibilities of cinematic excellence,” said DGA president Lesli Linka Glatter. “I am thrilled to congratulate all our nominated directors for their brilliant work, which is visionary, inspirational and speaks to the depth of the human experience. To be chosen by one’s peers is the true marker of outstanding directorial achievement and what makes these nominations so very special.”
The winners will be announced at the 77th Annual DGA Awards on Saturday, February 8.
Here’s a fuller rundown of the nominees in both DGA Award categories:
THEATRICAL FEATURE FILM
Outstanding Directorial Achievement in Theatrical Feature Film for 2024 (in alphabetical order):
JACQUES AUDIARD
Emilia Pérez
(Netflix)
SEAN... Read More