Nathy Aviram has joined McCann Erickson New Yorkas exec VP, director of integrated production. In his new role, reporting to chief creative officers Sean Bryan and Tom Murphy, Aviram is responsible for overseeing broadcast and digital production for McCann NY's portfolio of clients, including Verizon, L'Oreal, Jose Cuervo, General Mills, MasterCard and Weight Watchers.
An award-winning producer and content director, Aviram has served in high-profile roles at TBWA/Chiat/Day NY and Y&R NY. He most recently was co-founder of Half Irish with Kerry Keenan (who recently became CCO of Deutsch, New York).
After starting his career as an assistant director in the NY indie film community, Aviram moved to JWT, then to NY's TWBA/Chiat/Day where he spent 10 years producing lauded, iconic advertising, including Absolut Films, one of the first examples of integrated branded content, as well as the original Skittles and Starburst campaigns.
In 2008 he moved to Y&R as co-executive director of content production and over the next four years was a key part of that agency's creative turn-around, including capturing the Art Directors Club's Agency of the Year honors and becoming runner-up Agency of the Year at Cannes. In addition to his head of production responsibilities, Aviram added EP of YREntertainment, creating a 12 episode docu-series on high school football, Head to Head, that ran nationally on Fox Sports Net for Cellular South and won AICP and One Show Entertainment honors, among others.
Hollywood’s Oscar Season Turns Into A Pledge Drive In Midst Of L.A. Wildfires
When the Palisades Fire broke out in Los Angeles last Tuesday, Hollywood's awards season was in full swing. The Golden Globes had transpired less than 48 hours earlier and a series of splashy awards banquets followed in the days after.
But the enormity of the destruction in Southern California has quickly snuffed out all festiveness in the movie industry's high season of celebration. At one point, the flames even encroached on the hillside above the Dolby Theatre, the home of the Academy Awards.
The fires have struck at the very heart of a movie industry still trying to stabilize itself after years of pandemic, labor turmoil and technological upheaval. Not for the first time this decade, the Oscars are facing the question of: Should the show go on? And if it does, what do they mean now?
"With ALL due respect during Hollywood's season of celebration, I hope any of the networks televising the upcoming awards will seriously consider NOT televising them and donating the revenue they would have gathered to victims of the fires and the firefighters," "Hacks" star Jean Smart, a recent Globe winner, wrote on Instagram.
The Oscars remain as scheduled, but it's certain that they will be transformed due to the wildfires, and that most of the red-carpet pomp that typically stretches between now and then will be curtailed if not altogether canceled. With so many left without a home by the fires, there's scant appetite for the usual self-congratulatory parades of the season.
Focus has turned, instead, to what the Oscars might symbolize for a traumatized Los Angeles. The Oscars have never meant less, but, at the same time, they might be more important than ever as a beacon of perseverance for the reeling movie capital.
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