Nathy Aviram has joined McCann Erickson New Yorkas exec VP, director of integrated production. In his new role, reporting to chief creative officers Sean Bryan and Tom Murphy, Aviram is responsible for overseeing broadcast and digital production for McCann NY's portfolio of clients, including Verizon, L'Oreal, Jose Cuervo, General Mills, MasterCard and Weight Watchers.
An award-winning producer and content director, Aviram has served in high-profile roles at TBWA/Chiat/Day NY and Y&R NY. He most recently was co-founder of Half Irish with Kerry Keenan (who recently became CCO of Deutsch, New York).
After starting his career as an assistant director in the NY indie film community, Aviram moved to JWT, then to NY's TWBA/Chiat/Day where he spent 10 years producing lauded, iconic advertising, including Absolut Films, one of the first examples of integrated branded content, as well as the original Skittles and Starburst campaigns.
In 2008 he moved to Y&R as co-executive director of content production and over the next four years was a key part of that agency's creative turn-around, including capturing the Art Directors Club's Agency of the Year honors and becoming runner-up Agency of the Year at Cannes. In addition to his head of production responsibilities, Aviram added EP of YREntertainment, creating a 12 episode docu-series on high school football, Head to Head, that ran nationally on Fox Sports Net for Cellular South and won AICP and One Show Entertainment honors, among others.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More