Lyndsey Corona has joined McCann New York as chief growth officer with a focus on new business. Corona was most recently director of business development at The&Partnership, where she led brand development and prospecting strategy for new business.
“Lyndsey has a proven track record of delivering growth and driving new business success,” said Chris Macdonald, president, McCann NY. “She is a critical addition to our NY team.”
Corona joins McCann at a time of recognition for its creative on behalf of such clients as the U.S. Postal Service, General Mills’ Cinnamon Toast Crunch cereal and Office Depot/Office Max. McCann also won eight Effie Awards and advanced 12 spots to be ranked 4th overall in North America in the Effie Index. Over the last few years, the New York agency also added major new clients (e.g., New York State Lottery, Reckitt Benckiser, Choice Hotels, Office Depot/Office Max, MGM Resorts, State Street Advisors); grew organically with additional assignments from existing clients such as Verizon (added Verizon Wireless to its FiOS account), Nestlé (Nespresso), and MasterCard. In addition to General Mills, MasterCard, RB, and Nestlé, the NY agency also works on the network’s global Microsoft and L’Oréal businesses.
Corona said, “It’s rare to find a group of such exceptional talent aligned behind the same company vision. Yet, that’s exactly what’s happening at McCann NY.”
Corona previously served as business director at JWT and global brand leader at TBWAChiatDay, where she developed cross-platform campaign strategies, new business strategy and award-winning creative work. Earlier in her career, Corona worked on the Microsoft account in her roles as management supervisor at twofifteenmccann and account supervisor at McCann.
Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day
Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.
Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.
She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."
The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.
Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.
The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.
Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.
Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.
There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.
Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.
Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More