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    McCann Has Grand Time at ANDY Awards

    By SHOOTUpdated:No Comments2743 Views
    McCann NY's "The Field Trip to Mars" for client Lockheed Martin

    The Advertising Club of New York’s 2017 International ANDY Awards announced this year’s winners. McCann Worldgroup swept this year’s show, being named Agency Network of the Year with a total of 23 awards, and McCann New York being named Agency of the Year with nine ANDYs and the Best in Show GRANDY Award for Lockheed Martin’s “The Field Trip to Mars.”  Leo Burnett was the show’s second largest winner with 18 awards. adam&eveDDB ranked in third place with eight ANDY awards. 

    The GRANDY winner “The Field Trip to Mars” was a first-of-its-kind “group VR” experience created by McCann New York for client Lockheed Martin in which the windows of a seemingly ordinary school bus transformed to take riders on a tour of the Martian surface. Cutting-edge technology created a “1:1 relationship” between Earth and Mars. The recipient of this honor is awarded a $50,000 cash prize.

    The Bravery Award, which is annually given to a marketer for supporting innovative and courageous work, was awarded to P&G India for “Dads #ShareTheLoad” campaign. This social movement was led by a poignant film about a dad’s self-realization and conversion about roles and responsibilities within the home, and about setting the right examples by helping with laundry.

    The Richard T. O’Reilly Award for Outstanding Public Service went to to DAVID Buenos Aires for its “MANBOOBS4BOOBS” campaign for MACMA. The work urges women to check their breasts to help prevent breast cancer. As female breasts are typically censored on social media due to nudity policies, “MANBOOBS4BOOBS” creatively solved the problem. This award comes with a $10,000 donation to the non-profit organization.

    The Glenn C. Smith Award was bestiwed upon Brazilian students for “Sh**ty Candidates. This campaign encouraged residents to collect their dog poop (a city-wide problem) and align it with the sh**tiest political candidates. This award includes a $10,000 scholarship.
     
    This year’s jury was led by North American chief creative officer of Deutsch, Pete Favat, and made up of 24 of the global advertising community’s most respected creative directors from advertising organizations including: Anomaly, Shanghai; Lola MullenLowe, Madrid; Jung von Matt, Hamburg; AlmapBBDO, Sao Paulo; and J. Walter Thompson, India. In addition, representatives from shops like PRETTYBIRD and Framestore, as well as brands like Burger King were represented on the jury.

    On this year’s winners, Favat stated, “Our jury set out to award the bravest ideas, which we, as an industry, strive to produce. We are in alignment with Cannes Lions alongside Badger and Winters’ chief creative officer Madonna Badger on the need to ban work that reflects gender bias as well as the #womennotobjects initiative. We feel confident that this year’s winners respectfully portray both men and women.”

    For a full rundown of ANDY winners, click here.

    Predictions
    Gina Grillo, president and CEO of The ADVERTISING Club of New York, and The International ANDY Awards,  added, “As the first show of the 2017 award show season, and one with a slightly accelerated eligibility timeline, the ANDYs prides itself on its ability to predict award season favorites. This year, we have identified 10 frontrunners to watch that have not yet been eligible for other major award shows and which, we believe, have a high likelihood of becoming serial award show winners over the coming season.”
     
    Select predicted winners are:

    • My Mutant Brain, MJZ
    • IKEA: Cook This Page, Leo Burnett, Toronto
    • Midnight, TBWA Media Arts Lab
    • The Line Up song, FP7/CAI
    • Come Together, adam&eveDDB
    • The Box That Keeps Giving, McCann New York
    • Time Is Precious, Wieden+Kennedy Portland
    • GRAVITY CAT, Hakuhodo Inc. / TOHOKUSHINSHA FILM CORPORATION
    • Burger King Burning Stores, DAVID The Agency
    • The World’s Biggest Asshole, The Martin Agency
    Category:News
    Tags:Advertising Club of New YorkANDY AwardsField Trip to MarsMcCann

    Britt Nolan Named CCO For McCann Worldgroup, North America

    Wednesday, November 13, 2024

    Britt Nolan has been hired as chief creative officer at McCann Worldgroup, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann.

    Nolan will work directly with the network’s creative leadership in the U.S. and Canada to lead the development of ideas that solve clients’ business challenges, guided by the creativity of the network’s founding philosophy of “Truth Well Told.” Key to this effort will be fostering collaboration across capabilities and agencies, leveraging the network’s talent and expertise in strategy, design, commerce, branding and production to bring its best-in-class offerings to bear for each client.

    “Britt is without a doubt a leader and a point of reference for excellence in our industry,” said Campopiano. “He has led some of North America’s very best work in recent years with incredible range--creating eye-catching, smart, authentic, and funny ways of connecting brands with people. He has a rare track record of success across both creative and business, with a unique understanding of how they power each other. And most importantly, we share a common belief that brand-building is right now more important than it ever was, and the only way to do it is through radical creativity based on human truths. He embodies the very essence of our Truth Well Told philosophy.”

    Most recently president and chief creative officer of Leo Burnett Chicago, Nolan comes to McCann Worldgroup with a track record of creative achievement and business impact, both for his clients and the agencies at which he’s worked. Over the years, his work has won Grand Prix or Best in Show at every major international award show, including over 50 Cannes Lions, as well as recognition... Read More

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