McCann has added two senior creatives to the New York team, and has promoted two current creative directors to senior leadership positions. The moves represent an ongoing expansion of McCann’s creative talent pool in the Big Apple, under the aegis of Sean Bryan and Thomas Murphy, co-CCOs, McCann New York.
Executive creative directors Dan Donovan and Wayne Best have been promoted to deputy chief creative officers. Andrea Gustafson has joined as design director and Gabrielle Shirdan has joined as creative director. Donovan, Best and Gustafson will share creative oversight of the agency’s dedicated Verizon unit.
Design director Gustafson brings 18 years of experience in design and advertising to McCann from agency roles in six countries. Gustafson held lead creative/design positions at JWT Metro, R/GA, Havas, Co:Collective, Johannes Leonardo, and Anomaly. In 2010, she was awarded the opportunity to design the Canadian Olympic team uniform and retail collection, and won a Cannes Grand Prix for her creative direction and design of Diesel’s “Be Stupid” campaign.
Creative director Shirdan most recently served as a creative director at 72andSunny New York, working on brands such as New Era, Nature Valley, Adobe and Smirnoff ICE. In her previous role as associate creative director at Spike DDB Brooklyn, she worked with cultural icon Spike Lee. Shirdan has helped to build culturally relevant campaigns for brands such as Cadillac, JBL, NYPD, AARP and the Ad Council throughout her career.
Donovan, who rejoined the agency four years ago as an executive creative director, has been working on Lockheed Martin and The New York Lottery. He previously spent five years in senior creative roles at CP+B, which he had joined after 13 years at McCann. Donovan holds honors from the Cannes Lions, Clios, Effies, The One Show, D&AD, Facebook Awards and others.
Best, who joined McCann New York as executive creative director in September, most recently ran his own creative shop, cog nyc, where he served on the creative leadership team on Walmart, working with Saatchi, Publicis, and their partner agencies on the retailer’s brand. The series of short films that Best and his team created for Walmart ran during the 2018 Oscars, winning Cannes Lions and numerous other awards.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More