McCann was honored across the board with Digital Agency of the Year, Agency of the Year, and Network of the Year at the ADC 96th Annual Awards this evening (5/8) in New York, celebrating the best in craft, design and innovation in advertising. McCann’s New York office also won the coveted ADC Black Cube in Digital for best in discipline on the strength of Lockheed Martin’s “The Field Trip To Mars” campaign.
The only other Black Cube winner of the evening came in the Advertising category for Leo Burnett Chicago on the basis of its “Van Gogh Bnb” for The Art Institute of Chicago.
McCann won 21 ADC awards that contributed to its Network of the Year title, including the aforementioned Black Cube. McCann NY won as both Agency of the Year and Digital Agency of the Year for award-winning work on behalf of clients including Lockheed Martin, Godiva, Girls Who Code, The Brady Campaign, and the U.S. Army. Campaigns by McCann agencies in Japan and Colombia were represented among the wins; McCann Japan won a Gold Cube for their work with Amazon for Amazon Fashion Week Tokyo.
“Being named the top digital agency means that people are recognizing that our teams use the most innovative and interesting ways to speak to our audience on behalf of our clients,” said Rob Reilly, global creative chairman of McCann Worldgroup.
Lockheed Martin was named Client of the Year for its work with the agency on “Field Trip to Mars,” which has been met with extraordinary public and industry acclaim since its release. “Mars” also helped Framestore earn top production company distinction.
Sean Bryan, co-chief creative officer of McCann New York, said, “‘The ‘Field Trip to Mars’ campaign exemplifies the best collaboration between an agency, a client, and a production studio specializing in VR—it’s one of those campaigns where the final product became more than just the sum of its parts.
Michael O’Rourke, executive director of ADC, part of The One Club for Creativity, said, “McCann demonstrated the epitome of our judging criteria for excellence in craft, design and innovation. We salute the network and its clients for their outstanding work and performance in this year’s show.”
Other leading ADC winners included Dentsu Tokyo, which earned 24 ADC Cubes; Goodby, Silverstein & Partners San Francisco, nabbed eight; and BBDO Düsseldorf copped seven.
