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    M&C Saatchi London Hires Rachel “Chops” Amess As Head Of Integrated Production

    By SHOOTUpdated:No Comments1850 Views
    Rachel "Chops" Amess
    LONDON --

    M&C Saatchi London has appointed former Marks & Spencer production lead Rachel “Chops” Amess to the newly created role of head of integrated production.

    Starting her career at DDB London, Amess has held production roles at leading agencies including VCCP, Droga5, adam&eveDDB, Grey London and AMV BBDO.

    Between March 2021 and April 2022, she was film production lead at Marks & Spencer, setting up the retailer’s in-house production capabilities following their move away from a traditional client-agency model. During her time there, she oversaw all production across multiple platforms, including the brand’s acclaimed 2021 Christmas campaign starring Percy Pig (voiced by Tom Holland), as well as the launch of the retailer’s advertiser-funded ITV1 show Cooking with the Stars and YouTube spin-off show, Extra Helpings.

    Amess’ other production career highlights include VCCP’s “Meerkats” work for Compare the Market, a domestic violence charity film for FKA Twigs, climate change documentary The Birdman (a finalist at the Tribeca Film Festival), and major campaigns for Lloyds Bank, Volkswagen and Oxfam, among many others.

    In her new production leadership role, Amess will report into Guy Bradbury, creative partner, and Matt Lee, executive creative director, while engaging the industry’s best talent and suppliers to further elevate the quality of the agency’s integrated creative output.

    In a joint statement, Bradbury and Lee shared, “We are delighted to work with Chops again, helping us raise the quality across everything we deliver for our clients, from film through to fully connected digital content programs.”

    Amess said, “I’m joining M&C Saatchi at an exciting time of change, and I believe passionately that production is an essential part of that. I’m looking forward to working closely with Matt and Guy to further elevate the agency’s creative output across integrated platforms, leading a multi-skilled team and working with the industry’s most exciting talent in a collaborative and nimble way. I can’t wait to get my hands dirty, whip things into shape and get shit done.”

    M&C Saatchi London has also further boosted its creative department, following its appointment of creative teams Alex Lucas and Jon Farley, and Holly Sutton-Williams and Dan Lacey earlier this year, and the appointment of Max Lowe as an art director and creative partner to Amy Parkhill. Lowe previously spent nearly three years at The Corner and has also had stints at Havas and Gravity Road. His campaigns include the award-winning “It’s Coming Hame” work for Adidas.

    Category:News
    Tags:Guy BradburyM&C Saatchi LondonRachel



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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