M&C Saatchi LA has hired Mandy Graham as director of strategic planning and promoted Maria Smith from associate creative director to creative director.
As the planning director for 180 Amsterdam, Graham managed the global brand identity campaign for DHL Express and led projects on Opel, SIRE, ASICS, as well as other new business assignments. Graham was also VP, planning director for Leo Burnett, where she led the Special K strategy team in the U.S. before taking on Special K and All Bran globally. Other successful agency tenures include Element 79, Cramer-Krassalt, and Campbell Ewald working with a variety of noted brands.
Creative director Smith has been a copywriter and associate creative director for 10 years, eight with M&C Saatchi LA. She has contributed to campaigns for the San Diego Zoo, Epson, The Getty Center, Three Olives Vodka, and more. Prior to M&C Saatchi, Smith was a copywriter at TBWAChiatDay where she worked on Nissan, Infiniti, Sony and Energizer.