After watching the latest spot for Mike’s Hard Lemonade-which finds a bizarre group of ape-like men running wild in a shopping mall parking lot-you have to wonder what kind of nightmares the creative team at Cliff Freeman and Partners, New York, director Rocky Morton of bicoastal Morton Jankel Zander (MJZ) and the crew at visual effects house The Mill, New York, suffer from. Actually, while the creatures are gruesome to look at, the spot is hilarious. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Mike’s Hard Lemonade.
PRODUCTION CO.
Morton Jankel Zander, bicoastal.
Rocky Morton, director; Julian Whatley, DP; Jeff Scruton, senior executive producer; Victoria Howard, line producer; Tambre Leighn, production supervisor; Patrick Tatopoulos, production designer; Kevin Clark, production coordinator. Shot at Raleigh Studios, Hollywood, and on location in Vancouver, B.C.
Quixote Films, Vancouver.
Goff Martin, production contact; Mary Beth Jenner, production supervisor.
AGENCY
Cliff Freeman and Partners,
New York.
Eric Silver, senior VP/creative director; Ian Reichenthal, copywriter; Scott Vitrone, art director; Clair Grupp, executive producer/head of broadcast production.
EDITORIAL
MacKenzie Cutler, New York
Gavin Cutler, editor; Colleen Shea, assistant editor; Sunderland Proctor, executive producer.
POST
Nice Shoes, New York.
Russ Bigsby, Henry artist.
Moving Images, New York
Tim Masick, colorist. (Masick recently joined Company 3, New York.)
VISUAL EFFECTS
The Mill, New York
Alistair Thompson, producer; Phil Crowe, Flame operator; Richard De Carteret, assistant Flame operator; Aaron Hjartarson, 3-D animator.
AUDIO POST
Photomag, New York.
Bobby Giammarco, mixer; John Grant, assistant mixer.
SOUND DESIGN
MacKenzie Cutler.
Marc Healy, sound designer.
