1) We’d rather see four well-executed pieces on your reel versus six good pieces and a couple stinkers. Did every spot work? Is the message clear? Is the casting believable and likable? Warmth and humanity? Did you upgrade the concept? These are the kinds of things we question.
Befriend a great editor with solid music sensibilities. Someone who can upgrade your efforts.
Ask the right questions before engaging. Is the idea fully sold through? Do you trust the agency sees this project the same way? Is this a team you trust regarding client management, casting, music, sound design, and post?
2) The skillset of an agency producer has never been more valuable considering today’s multitude of production approaches. Gain experience in all mediums – live action production, low budget, experiential and VR. We like having the flexibility on our staff to shift production assignments as quickly as client needs shift.
We are always looking for producers who prioritize the craft. They’re not focused on approvals. They’re not focused on time and money. They’re focused, even with experiential, on telling a great “story.” They’re focused on making something great they can share with their friends. Something that makes all of us proud.
3) We’ve recently adjusted our bidding process as it relates to experiential and VR. We were interested in learning that some production companies ask for R&D funds up front before bidding some of the more significant jobs. Understandably they want to know clients are serious enough about the given concept to invest some money. Seems like one out of ten jobs eventually moves forward. We are trying to educate our clients accordingly. I also learned to never call our agency “Goodby” in front of Rich Silverstein.
4) I’m proud of our Fast and Furious “Drive-Out Cinema” experiential piece directed by Jeff Tremaine. To surprise F8 fans and allow them to experience actual stunts while the same movie scenes play simultaneously was challenging. There’s nothing that beats prepping for that single, live take. Coordinating multiple live stunts involving cars crashing, flipping and exploding was a thrill for everyone involved. That’s the beauty of experiential. We can soak up the enjoyment someone else experiences.
