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    May 2017 Producer’s Survey — Ben Hatt

    By Mike MorgeraUpdated:No Comments1013 Views

    1) Find a way to make something. If you have a script or have an idea for a doc, make it attainable within your means and make it happen. Who do you know? What access do you have? What resources are at your disposal? With the answers to those questions in mind, what new, unique perspectives can you offer?

    2) Always look for a way to make things work and focus on being a facilitator to the story and those looking to tell their story.

    3) Our most recent documentary project is following investigative reporting on corruption in an institution. I recently heard stories by those who had suffered as a result of this corruption. The most important thing is to maintain the integrity of what you’re trying to tell. For many projects, these stories are a lot more personal to others than they are to you. Finding a way to respect that and act accordingly is of huge importance.

    4) Our current investigative docu-series will hopefully have real-world effects for those who have suffered at the hands of this institution. What more can you hope for from a documentary series than real-world dialogue and impact?

    Ben Hatt
    Director of TV development
    Moxie Pictures

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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