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    Maxus hires Kevin McCarthy as head of effectiveness

    By SHOOTUpdated:No Comments3200 Views
    NEW YORK --

    Kevin McCarthy has joined the senior leadership team at Maxus as the head of effectiveness for North America, where his role will be to build out the agency’s data and analytics capabilities and boost both internal and external competencies. McCarthy will be based in New York and report to Maxus’ chief planning officer, David Gaines.

    McCarthy joins Maxus from MediaVest, where he served as the SVP, group client director of business intelligence. Previously, McCarthy worked as the regional director of marketing sciences at PHD, where he built and oversaw the Marketing Sciences function, with more than 25 analysts on his team. Much earlier in his career, ​McCarthy worked with GroupM’s MEC as a partner in analytics and insights for nearly five years.

    McCarthy said, “Maxus aims to ensure that every client recommendation and new idea is rooted in data, and I’m excited to be playing such a key part in making sure this information is being used and applied to its fullest extent.”

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    Review: Director Jon M. Chu’s “Wicked”

    Saturday, November 23, 2024

    It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.

    Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.

    How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.

    Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?

    Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More

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