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    Maximus Manning

    By SHOOT StaffUpdated:No Comments1670 Views

    By Sarah Woodward

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    Imagine a world in which a sports team’s name could be taken literally. Such is the scenario put forth in "Lions, Colts & Bears," part of the Gatorade Fierce campaign out of FCB Chicago. In the :30, Indianapolis Colts quarterback Peyton Manning and his human teammates face off Gladiator-style against some beastly opponents: actual lions and bears. Steve Beck directed the ad via Industrial Light+Magic Commercial Productions (ILMCP), San Rafael and Los Angeles, Calif. Beck recently moved over to bicoastal Reactor Films. (SHOOT, 7/27, p. 1). Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    Quaker Oats Company/Gatorade Fierce.

    PRODUCTION CO.

    Industrial Light + Magic Commercial Productions, San Rafael and Los Angeles, Calif.

    Steve Beck, director (Beck has since joined bicoastal Reactor Films); Gale Tattersall DP; Marcie Malooly, VP/executive producer; Joel Zimmerman, producer; Sean Hargreaves, production designer. Shot on location in Van Nuys, Calif.

    AGENCY

    FCB Chicago.

    Bob Dreveny, executive VP/executive creative director; Colin Costello, creative director/copywriter; Geoff Edwards, creative director/art director; Jeff Felter, VP/executive producer/producer.

    EDITORIAL

    FilmCore, San Francisco.

    Doug Walker, editor; Jon Ettinger, executive producer.

    POST/VISUAL EFFECTS

    Industrial Light + Magic Commercial Productions.

    Orin Green, lead compositor; Leandro Estebecorena, CG lead artist; Kevin Rafferty, visual effects supervisor; Alan Trombola, technical director/research & development; Dean Foster, technical director/digital paint; Luke Longin, lead matchmove; Dave Gottlieb and Sandy Karpman, technical directors/matchmove; Marc Cooper, Marie-Laure Laffitte, Vince Toscano and Hans Uhlig, technical directors; Simon Cheung and Izzy Acar, modelers; Paul Hill, post producer.

    R!OT Santa Monica.

    Beau Leon, senior colorist.

    AUDIO POST

    Another Country, Chicago.

    John Binder, engineer.

    MUSIC

    Groove Addicts, Los Angeles.

    Tim Winn, composer; Dain Blair, executive producer/creative director.

    SOUND DESIGN

    Another Country.

    John Binder, sound designer

    Category:Top Spot of the Week



    Nike’s “So Win” Wins Super Clio

    Monday, February 10, 2025

    Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertising’s biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nike’s “So Win,” by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.

    As the yellow Gatorade was poured in Caesars Superdome, the Clio Awards’ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.

    The Super Clio was introduced in 2015 in collaboration with WPP’s global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More

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