Blackmagic Design announced that URSA Mini 4.6K EF was used to shoot the music video for “Lights Down Low” by MAX. Blackmagic Design Video Assist 4K was used for 4K monitoring and recording on the intensely packed two day shoot, while DaVinci Resolve Studio was used for color grading the video.
MAX collaborated with production company and full service music management label Crush Music on “Lights Down Low” to create a music video emblematic of MAX’s personal experience behind the song, telling a love story over the better part of a lifetime. “We wanted to show what it would be like to be a fly on the wall,” explained Jade Ehlers, creative director at Crush Music. “It’s a one shot video that we shot with just one camera mounted directly above the room, and you watch MAX experience various relationships. The music video depicts what one’s life might look like if they lived in one apartment their whole life. And when it came down to choosing a camera, the Blackmagic URSA Mini 4.6K was ideal for the shoot.”
With just 15 feet between the floor and the ceiling, Crush was challenged with capturing the full scope of the studio built bedroom, complete with fake windows and artificial lighting. They paired a Sigma 8mm super wide angle lens with the URSA Mini 4.6K to account for the lack of distance between the camera and subject. “We wanted to be sure we had a lens that would give us a wide enough angle to capture the whole room, and the Sigma 8mm worked perfectly with the URSA Mini, which gives us as full frame as we can get.”
Because the video for “Lights Down Low” is shot entirely from the ceiling looking down on the room, the production crew had to mount the URSA Mini 4.6K camera above the set using C-clamps and a dolly. Once the camera was set in place and the shoot began, it was imperative that the camera was not moved, so as not to compromise the steady shot, not to mention the camera was far out of reach from the ground. To work around the physical limitations, Crush hooked up the Blackmagic Video Assist 4K to the URSA Mini 4.6K, which enabled them to manage all camera operations as well as to frame and focus their shot perfectly.
“Everything came out great, we were really stoked on it. Being able to shoot RAW, which gave us tons of information to use in post, and capture 4K was super important for us to be able to deliver an amazing looking music video for MAX,” said Ehlers. “Even before we went into grading with DaVinci Resolve Studio, when we just had the base color, I could already tell the color was going to be amazing.”
“The video for MAX’s ‘Lights Down Low’ was a unique concept because there was so much we had to do in regards to getting the camera just right, and in most music videos you can just shoot something and then scale different angles. This one was more complex in trying to find something that worked perfectly. Luckily, the Blackmagic URSA Mini 4.6K and Video Assist 4K did just that.”
A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly
U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.
The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.
Here's what it all means:
What is the Justice Department's goal?
Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.
"The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."
Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."
It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More