Moving Picture Company (MPC) has promoted colorist Matthieu Toullet to creative director of color, London. Toullet was recently awarded a Gold Cannes Lion in the Film Craft-Color Correction/Grading category for Burberry’s “Festive” directed by Megaforce.
In his new role, Toullet will be will be responsible for growing the evolving color offering of MPC’s London studio, with a view to continued collaboration with the world’s top brands and directors.
Bringing with him over 15 years’ experience grading commercials, music videos and feature films, Toullet joined MPC in 2014 from Digital District Paris. His work spans many genres, from the award-winning urban street campaign for Adidas “Unite All Originals” with SoMe and Sid Lee, to fashion films for Cacharel and Jean Paul Gualtier.
His portfolio of work also includes the striking grade on Volkswagen’s “The Others” for which he was awarded a Gold Ciclope, Volvo’s “The Birdman” and the JAIN “Makeba” promo, which collected Music Video of the Year at Victoires de la Musique.
Long-form credits include the TV series Midnight Sun, directed by Bjorn Stein and Mars Marlind.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More