BBH New York has appointed agency veteran Matthew Anderson to serve as chief growth officer. Anderson joins BBH following a career of business development roles as global CMO at Code & Theory, CMO at Publicis NY and managing director of business development at The Kaplan Thaler Group. Anderson was most recently CMO at the PR/Communications agency Marina Maher Communications where he led the agency’s growth and agency marketing initiatives. Anderson will report to New York CEO Anthony Romano, who recently joined BBH from R/GA.
Anderson’s business development experience began at Deutsch, where he spent nine years and was elevated to head of business development for the New York office. Throughout his career, Anderson has been responsible for influencing a long list of account wins, including Wendy’s, Abbott Nutrition, USAA, Red Lobster, PNC Bank, J&J Acuvue and Merck.
The Gardening.club. Grows AI Talent Roster
The Gardening.club., the sister company to production house The Sweetshop, has assembled a lineup of eight new artificial intelligence (AI) artists. The ensemble of talent looks to redefine storytelling by fusing cutting-edge AI with human creativity. The Gardening.club.’s guiding rule is that AI is never just a substitute; it must enhance and expand creative vision.
The fresh cohort of AI artists will bring an extra dimension to the work already championed by futurist Tomas Roope, co-founder of The Gardening.club, along with AI artist and co-founder Jacqui Kenny whose collaborative projects with brands like Gucci, Google, OpenAI and Louis Vuitton have impacted both the art and commercial worlds.
Melanie Bridge, co-founder and CEO of The Sweetshop and co-Founder of The Gardening.club,, said, “We’ve made it our mission to unearth the world’s top AI artists—it was a mandate for us that each would be a brilliant storyteller with a unique voice. It was also crucial that their body of work demonstrated not only artistic vision but would seamlessly translate into the commercial world. It’s not common to see this level of mastery in AI artistry, and we believe our roster of eight represents the very best out there today.
Bridge continued, “We have also been working hard with copyright lawyers worldwide to develop a comprehensive system of protocols, that ensure we can confidently use AI in our commercial projects--we are very proud of this and believe it to be an industry first.”
Joining The Gardening.club are a group of talented artists who have already made waves as storytellers in the AI art world--Kenny, Floam World, Nathan Boey, Ethereal Moon, Junie Lau, Aashay Singh, YZA Voku, and KEZIAI. These artists’ backgrounds are... Read More