Experience design consultancy Matter Of Form has appointed Marcus Dunford as design director, with responsibility for building the agency’s behavioral design practice and identifying opportunities for innovation with its clients.
Dunford joins Matter Of Form from The BIO Agency, where he led its creative department and digital innovation, working with noted brands. These include an award-winning service innovation app for British Airways, an internal database platform for Savills, end-to-end service design for the iconic Greyhound buses in the U.S., and an AI Chatbot to help educate on antibiotic resistance for GSK UAE. Dunford has also worked with the likes of BT, Nissan and Co-operative Bank.
In his new role, Dunford will be working across all the agency’s accounts, joining a team of 12 designers and user experience specialists to deliver brand-led digital experiences across every touchpoint. He is also passionate about nurturing industry talent and developing the next generation of digital creatives, working with the Flipside Program to help young inner city adults from London build design skills and industry experience.
