Independent digital agency CULT has brought Matt Watson aboard as executive creative director. He earlier served as a creative director at Digitas UK and SapientNitro.
Based out of CULT’s London office, Watson will be leading the creative team, ensuring all work is ever-evolving and insight-led; working in partnership with clients to deliver brave campaigns that build brands with every interaction.
Since chief creative officer Cat Turner and chief strategy officer Bridey Lipscombe opened its doors in 2012, CULT has seen exceptional growth, attracting brands such as Barbour, Agent Provocateur, Farfetch, Royal Salute, Sally Hansen and Marc Jacobs, leading campaigns for major female talent, such as Katy Perry, Beyoncรฉ, Lady Gaga and Sarah Jessica Parker, and in 2018, winning clients such as Amazon Fashion, NBC Universal, UMBRO and Netflix.
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie โ a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More