Deutsch LA has hired Matt O’Rourke, best known for his off-kilter Old Spice work at Wieden+Kennedy, as executive creative director.
O’Rourke will co-lead all digital efforts at Deutsch LA with Jerome Austria, who recently rejoined the agency. O’Rourke’s work includes such buzzed-about work as Old Spice Muscle Music, Internetervention, and Wolfdog, and the Oreo Separator. “Matt brings us an insane level of creativity. His reputation and track record of creating some of the most awarded work on the planet makes him the perfect candidate for Deutsch LA,” Pete said Deutsch chief creative officer Pete Favat.
In addition to Old Spice, O’Rourke served as creative director on the Levi’s, Sony, Powerade and Oreo brands at Wieden+Kennedy. Prior to joining W+K in 2011, he worked as an executive creative director at Crispin Porter + Bogusky, where he led creative efforts on Burger King, Jell-O, and Kraft Mac and Cheese.
His career as a creative director began at McCann Erickson in New York, where he built and led that agency’s digital creative capabilities, and was responsible for work across the agency’s entire roster.
Some of O’Rourke’s creative career highlights include multiple Super Bowl commercials and repeated recognition by top award shows, including Cannes, Clios, and the One Show.
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More