Deutsch LA has hired Matt O’Rourke, best known for his off-kilter Old Spice work at Wieden+Kennedy, as executive creative director.
O’Rourke will co-lead all digital efforts at Deutsch LA with Jerome Austria, who recently rejoined the agency. O’Rourke’s work includes such buzzed-about work as Old Spice Muscle Music, Internetervention, and Wolfdog, and the Oreo Separator. “Matt brings us an insane level of creativity. His reputation and track record of creating some of the most awarded work on the planet makes him the perfect candidate for Deutsch LA,” Pete said Deutsch chief creative officer Pete Favat.
In addition to Old Spice, O’Rourke served as creative director on the Levi’s, Sony, Powerade and Oreo brands at Wieden+Kennedy. Prior to joining W+K in 2011, he worked as an executive creative director at Crispin Porter + Bogusky, where he led creative efforts on Burger King, Jell-O, and Kraft Mac and Cheese.
His career as a creative director began at McCann Erickson in New York, where he built and led that agency’s digital creative capabilities, and was responsible for work across the agency’s entire roster.
Some of O’Rourke’s creative career highlights include multiple Super Bowl commercials and repeated recognition by top award shows, including Cannes, Clios, and the One Show.
