Barton F. Graf 9000 has hired a new creative director, Matt Moore, who comes over from Wieden + Kennedy’s Tokyo office where he served as art director and worked on campaigns for Nike Women, Dodge, and Sony. At Barton, he will serve as creative director on the agency’s Little Caesars account and play an integral role in new business for the agency. He will report to Barton executive creative directors Scott Vitrone and Ian Reichenthal, and founder and chief creative officer Gerry Graf.
Graf said of Moore, “Matt’s ideas are beautifully subversive but he thinks differently than Scott, Ian, and myself. He has a great eye as an art director. Having him here will make us a better agency.”
Moore said that his decision to join Barton F. Graff “was based on the fact that I’ve wanted to work with Gerry, Scott and Ian ever since I was in school. It was also important to me to work for an independent agency that is able to make decisions based entirely on creative opportunity.”
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More