Barton F. Graf 9000 has hired a new creative director, Matt Moore, who comes over from Wieden + Kennedyโs Tokyo office where he served as art director and worked on campaigns for Nike Women, Dodge, and Sony. At Barton, he will serve as creative director on the agencyโs Little Caesars account and play an integral role in new business for the agency. He will report to Barton executive creative directors Scott Vitrone and Ian Reichenthal, and founder and chief creative officer Gerry Graf.
Graf said of Moore, โMattโs ideas are beautifully subversive but he thinks differently than Scott, Ian, and myself. He has a great eye as an art director. Having him here will make us a better agency.โ
Moore said that his decision to join Barton F. Graff โwas based on the fact that Iโve wanted to work with Gerry, Scott and Ian ever since I was in school. It was also important to me to work for an independent agency that is able to make decisions based entirely on creative opportunity.โ