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    Matt Hofherr joins barrettSF as partner/president

    By SHOOTUpdated:No Comments944 Views
    SAN FRANCISCO --

    In a major shift in the West Coast agency scene, Matt Hofherr is joining barrettSF as partner/president. 

    Hofherr left M/H VCCP (formerly MUH-TAY-ZIK / HOF-FER), the award-winning agency he co-founded, and served as chief strategy officer, to take the new role.

    “It’s a great new chapter for us,” barrett SF founder/executive creative director Jamie Barrett said of the hire. “Matt is a proven leader and an incredible advertising mind. He’s also a great friend and someone whose work I’ve admired for many years. The whole agency is excited, and I can’t wait to see what we can all create together.”

    Even before joining M/H in 2010, Hofherr played a leading role with seven different agencies, four of which—TBWAChiatDay, BBDO, FCB, and Kirshenbaum Bond Senecal + Partners—were named “Agency of the Year” while he worked there. 

    Hofherr’s brand experience ranges from Apple to Zurich Direct–with Audi, Bed Bath & Beyond, Clorox, Fox Sports, Google, Hulu, Intel, Keds, Method Home, Nestlé, O Organics, Rock the Vote, Sonos, Sony PlayStation, Pennzoil, Tropicana, Webex and many others from various product categories in between.

    “This is the most excited I’ve been about any opportunity in my whole career,” said Hofherr. “And that’s saying a lot, because I’ve been fortunate to work at some crazy-good agencies. Yet, barrettSF has a quality about it. I felt it from the start. Really talented people who like, respect and support each other. They bring energy and empathy to the work that is infectious. Add it all up and I believe we’re going to create the next unstoppable agency.”

    Barrett opened his independent creative shop in 2012, and bSF has grown its business steadily each year. The award-winning shop’s clients include Sutter Health, ASICS, Cost Plus World Market, 2K Games, Chime, Walmart, and the Oakland A’s, and it has just signed two new clients to be announced this coming month.

    Tags:barrettSFJamie BarrettMatt Hofherr



    The End of The “Rust” Criminal Case Against Alec Baldwin May Unlock A Civil Lawsuit

    Tuesday, December 24, 2024

    The conclusion of a criminal case against Alec Baldwin in the fatal shooting of a cinematographer clears the way for a related civil lawsuit by relatives of the deceased woman and efforts to depose the actor under oath, attorneys for plaintiffs in the civil suit said Tuesday.

    At a news conference in Los Angeles, victims' rights attorney Gloria Allred said that the parents and younger sister of deceased cinematographer Halyna Hutchins were disappointed that prosecutors won't appeal the dismissal of an involuntary manslaughter charge against Baldwin. The criminal charge against Baldwin was dismissed halfway through trial in July on allegations that police and prosecutors withheld evidence from the defense.

    Hutchins died shortly after being wounded during a rehearsal in the movie "Rust" in October 2021 at a film-set ranch on the outskirts of Santa Fe, New Mexico.

    Baldwin, the lead actor and coproducer, was pointing a pistol at Hutchins when it discharged, killing Hutchins and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired.

    Allred said Hutchins' relatives are determined to pursue damages and compensation from Baldwin and "Rust" producers in New Mexico civil court, and want Baldwin to answer questions under oath in the proceedings. Hutchins' widower and son previously reached a separate legal settlement.

    "With the withdrawal that was made public yesterday, we are now able to proceed with our civil case," Allred said. "Clearly, the rights of Alec Baldwin were protected, but the due process rights of the victims — Halyna Hutchins and her parents and her sister — were violated."

    Allred said she's ready to prove that Hutchins had a close relationship... Read More

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