Matt Denten, formerly of Arc Worldwide, has joined brand experience agency Momentum Worldwide as sr. VP, Midwest executive creative director, based in Chicago. Effective Monday, October 20, Denten will lead Momentum’s creative teams in St. Louis and Chicago in the conception and execution of marketing solutions for brands including the U.S. Army, Mondelฤz International, United Airlines, Energy Upgrade California, and Constellation Wines.
Over the past 16 years in Chicago at Arc Worldwide, he rose to the rank of sr. VP, creative director with award-winning work for clients such as MillerCoors, Kellogg’s, Coca-Cola and McDonald’s. A highlight of his work at Arc was the Coca-Cola Arctic Home campaign which won at the The One Show. He also led the Miller High Life Veterans program where Iraq and Afghanistan veterans were welcomed home from overseas with High Lifes; this work was honored with two Reggies. Further, he led agency efforts to reinvent McDonald’s retail identity.
In addition to The One Show and the Reggies, Denten’s work has been recognized by a variety of shows including the Effies, POPAI, Hub and Design of the Times. Denten has also served as a judge of the Pro Awards in 2011 and 2012. As well, he is an adjunct professor at Loyola University in Chicago, leading a graduate level promotional marketing course this past summer.