Creative Director
WONGDOODY
1) Concepting and writing for vertical format has got to get better and be more of a focus.
Also, the question of polish when it comes to digital and social videos, and whether they need to be messy to cut through, etc. One thing we know for sure, if we are trying to make a formula, we’re already fucked.
2) “Superhumans” for Channel 4 is everything. And the amount of heart and tears and work that went into that, you can really feel it. Bravo!
3) Clorox “Bleach-able Moments” is incredibly strong creatively and strategically. Nice work, that.
4) Could be great. Could be shit. But most likely, it’ll remain about the same.
5) Work that solves problems is very much on brief.
But I am also sensing the ability of building a brand, telling the story with craft, is coming back.
God I hope so.
6) VR-stuff. Goggles, I guess. Not very excited about it, though.
Global Witness Report: TikTok Let Through Disinformation In Political Ads Despite Its Own Ban
Just weeks before the U.S. presidential election, TikTok approved advertisements that contained election disinformation even though it has a ban on political ads, according to a report published Thursday by the nonprofit Global Witness.
The technology and environmental watchdog group submitted ads that it designed to test how well systems at social media companies work in detecting different types of election misinformation.
The group, which did a similar investigation two years ago, did find that the companies — especially Facebook — have improved their content-moderation systems since then.
But it called out TikTok for approving four of the eight ads submitted for review that contained falsehoods about the election. That's despite the platform's ban on all political ads in place since 2019.
The ads never appeared on TikTok because Global Witness pulled them before they went online.
"Four ads were incorrectly approved during the first stage of moderation, but did not run on our platform," TikTok spokesman Ben Rathe said. "We do not allow political advertising and will continue to enforce this policy on an ongoing basis."
Facebook, which is owned by Meta Platforms Inc., "did much better" and approved just one of the eight submitted ads, according to the report.
In a statement, Meta said while "this report is extremely limited in scope and as a result not reflective of how we enforce our policies at scale, we nonetheless are continually evaluating and improving our enforcement efforts."
Google's YouTube did the best, Global Witness said, approving four ads but not letting any publish. It asked for more identification from the Global Witness testers before it would publish them and "paused" their account... Read More