TBWAChiatDay Los Angeles has appointed Matt Bonin as executive director of integration, a new role at the agency. Bonin, formerly executive producer at production house Tool of North America, will report directly to Carisa Bianchi, president, TBWAChiatDay LA, and be responsible for mainstreaming integrated production capabilities and processes within the agency as well as overseeing digital production and the digital studio.
TBWAChiatDay LA has expanded its digital creative and production experience and capabilities extensively over the past two years with online and digital efforts for clients including: Nissan and the introduction of iAds for the Nissan Leaf and Juke; The Grammys and its recently lauded “LifeIsMusicIsLife”; Pepsi Max; Visa; and the successful Activision’s Call of Duty game launch with the “There is a Solider in All of Us” campaign.
Bonin’s experience spans the gamut of production, most recently at live-action/digital shop Tool of North America. Prior to joining Tool last year, Bonin served as managing director/director of integrated production at Trailer Park, overseeing a 200-plus person production staff, guiding strategy and leading the shop’s integrated production services. Prior to that, Bonin spent five years at Crispin Porter + Bogusky, working his way up from senior producer to VP/integrated head of video. Bonin also spent time at Y&R New York, and DDB Dallas.
Bonin has contributed to notable work for such clients as MINI Cooper (“Counterfeit” campaign), Burger King (Xbox Games project), Volkswagen (Racing Under Green documentary), Nike, Microsoft and Domino’s Pizza. Work he has produced or overseen has garnered nearly every major industry award from One Show honors to ANDYs to Cannes Lions.
Of his new roost, Bonin said, “TBWAChiatDay is changing the way brands go to market. They are focused not just on creating ads but orchestrating a brand’s behavior across all forms of media. If you look at the work that has come out of the office in the past 12 months, from Pepsi Refresh Project to Gatorade Replay, from the introduction of the Nissan Leaf and the work for Visa Olympics and the Grammys, the agency is defining what it means to innovate.”
Oscar Nominees Delve Into The Art Of Editing At ACE Session
You couldn’t miss Sean Baker at this past Sunday’s Oscar ceremony where he won for Best Picture, Directing, Original Screenplay and Editing on the strength of Anora. However, earlier that weekend he was in transit from the Cesar Awards in Paris and thus couldn’t attend the American Cinema Editors (ACE) 25th annual panel of Academy Award-nominated film editors held at the Regal LA Live Auditorium on Saturday (3/1) in Los Angeles. While the eventual Oscar winner in the editing category was missed by those who turned out for the ACE “Invisible Art, Visible Artists” session, three of Baker’s fellow nominees were on hand--Dávid Jancsó, HSE for The Brutalist; Nick Emerson for Conclave; and Myron Kerstein, ACE for Wicked. Additionally, Juliette Welfling, who couldn’t appear in person due to the Cesar Awards, was present via an earlier recorded video interview to discuss her work on Emilia Pérez. The interview was conducted by ACE president and editor Sabrina Plisco, ACE who also moderated the live panel discussion. Kerstein said that he was the beneficiary of brilliant and generous collaborators, citing, among others, director Jon M. Chu, cinematographer Alice Brooks, and visual effects supervisor Pablo Helman. The editor added it always helps to have stellar acting performances, noting that hearing Cynthia Erivo, for example, sing live was a revelation. Kerstein recalled meeting Chu some eight years ago on a “blind Skype date” and it was an instant “bromance”--which began on Crazy Rich Asians, and then continued on such projects as the streaming series Home Before Dark and the feature In The Heights. Kerstein observed that Chu is expert in providing collaborators with... Read More