TBWAChiatDay Los Angeles has appointed Matt Bonin as executive director of integration, a new role at the agency. Bonin, formerly executive producer at production house Tool of North America, will report directly to Carisa Bianchi, president, TBWAChiatDay LA, and be responsible for mainstreaming integrated production capabilities and processes within the agency as well as overseeing digital production and the digital studio.
TBWAChiatDay LA has expanded its digital creative and production experience and capabilities extensively over the past two years with online and digital efforts for clients including: Nissan and the introduction of iAds for the Nissan Leaf and Juke; The Grammys and its recently lauded “LifeIsMusicIsLife”; Pepsi Max; Visa; and the successful Activision’s Call of Duty game launch with the “There is a Solider in All of Us” campaign.
Bonin’s experience spans the gamut of production, most recently at live-action/digital shop Tool of North America. Prior to joining Tool last year, Bonin served as managing director/director of integrated production at Trailer Park, overseeing a 200-plus person production staff, guiding strategy and leading the shop’s integrated production services. Prior to that, Bonin spent five years at Crispin Porter + Bogusky, working his way up from senior producer to VP/integrated head of video. Bonin also spent time at Y&R New York, and DDB Dallas.
Bonin has contributed to notable work for such clients as MINI Cooper (“Counterfeit” campaign), Burger King (Xbox Games project), Volkswagen (Racing Under Green documentary), Nike, Microsoft and Domino’s Pizza. Work he has produced or overseen has garnered nearly every major industry award from One Show honors to ANDYs to Cannes Lions.
Of his new roost, Bonin said, “TBWAChiatDay is changing the way brands go to market. They are focused not just on creating ads but orchestrating a brand’s behavior across all forms of media. If you look at the work that has come out of the office in the past 12 months, from Pepsi Refresh Project to Gatorade Replay, from the introduction of the Nissan Leaf and the work for Visa Olympics and the Grammys, the agency is defining what it means to innovate.”
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More