TBWAChiatDay Los Angeles has appointed Matt Bonin as executive director of integration, a new role at the agency. Bonin, formerly executive producer at production house Tool of North America, will report directly to Carisa Bianchi, president, TBWAChiatDay LA, and be responsible for mainstreaming integrated production capabilities and processes within the agency as well as overseeing digital production and the digital studio.
TBWAChiatDay LA has expanded its digital creative and production experience and capabilities extensively over the past two years with online and digital efforts for clients including: Nissan and the introduction of iAds for the Nissan Leaf and Juke; The Grammys and its recently lauded “LifeIsMusicIsLife”; Pepsi Max; Visa; and the successful Activision’s Call of Duty game launch with the “There is a Solider in All of Us” campaign.
Bonin’s experience spans the gamut of production, most recently at live-action/digital shop Tool of North America. Prior to joining Tool last year, Bonin served as managing director/director of integrated production at Trailer Park, overseeing a 200-plus person production staff, guiding strategy and leading the shop’s integrated production services. Prior to that, Bonin spent five years at Crispin Porter + Bogusky, working his way up from senior producer to VP/integrated head of video. Bonin also spent time at Y&R New York, and DDB Dallas.
Bonin has contributed to notable work for such clients as MINI Cooper (“Counterfeit” campaign), Burger King (Xbox Games project), Volkswagen (Racing Under Green documentary), Nike, Microsoft and Domino’s Pizza. Work he has produced or overseen has garnered nearly every major industry award from One Show honors to ANDYs to Cannes Lions.
Of his new roost, Bonin said, “TBWAChiatDay is changing the way brands go to market. They are focused not just on creating ads but orchestrating a brand’s behavior across all forms of media. If you look at the work that has come out of the office in the past 12 months, from Pepsi Refresh Project to Gatorade Replay, from the introduction of the Nissan Leaf and the work for Visa Olympics and the Grammys, the agency is defining what it means to innovate.”
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More