Creative agency Argonaut has hired Matt Ashworth and promoted David Kim, who will both serve as executive creative directors across the shop’s roster of clients, including Cricket Wireless, Fitbit, Hershey and MetLife. Ashworth and Kim will report to chief creative officers Rick Condos and Hunter Hindman.
A highly sought-after freelancer, Ashworth has more than 20 years of experience as an advertising creative, having worked at shops like Goodby Silverstein & Partners, Hal Riney & Partners, Butler Shine, Stern & Partners and The Martin Agency, as well as Argonaut. Over his career, he has created award-winning work for brands such as Jeep, TD Ameritrade, Chevrolet, HP, Appleton Estate Rum, and Fitbit.
Kim brings more than 12 years of creative agency experience with Deutsch, Venables Bell & Partners and TBWAChiatDay, among others. While at Deutsch, Kim oversaw all digital efforts on Volkswagen, which included the redesign of VW.com and the development of SmileDrive, a co-branded app between Google and Volkswagen that quantified driving using the driver’s smartphone. Prior to Deutsch, Kim helped pitch and win the Intel business while at VB&P, where he helped create “The Chase” video, recognized at Cannes and TED as one of the top 10 Ads Worth Spreading. He also developed Google’s Fiber campaign in Kansas City, which set the blueprint for successful launches in Austin, Salt Lake City and more.