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    Matt Ashworth, David Kim named exec creative directors at Argonaut

    By SHOOTUpdated:No Comments3305 Views
    SAN FRANCISCO --

    Creative agency Argonaut has hired Matt Ashworth and promoted David Kim, who will both serve as executive creative directors across the shop’s roster of clients, including Cricket Wireless, Fitbit, Hershey and MetLife. Ashworth and Kim will report to chief creative officers Rick Condos and Hunter Hindman.

    A highly sought-after freelancer, Ashworth has more than 20 years of experience as an advertising creative, having worked at shops like Goodby Silverstein & Partners, Hal Riney & Partners, Butler Shine, Stern & Partners and The Martin Agency, as well as Argonaut. Over his career, he has created award-winning work for brands such as Jeep, TD Ameritrade, Chevrolet, HP, Appleton Estate Rum, and Fitbit.

    Kim brings more than 12 years of creative agency experience with Deutsch, Venables Bell & Partners and TBWAChiatDay, among others. While at Deutsch, Kim oversaw all digital efforts on Volkswagen, which included the redesign of VW.com and the development of SmileDrive, a co-branded app between Google and Volkswagen that quantified driving using the driver’s smartphone. Prior to Deutsch, Kim helped pitch and win the Intel business while at VB&P, where he helped create “The Chase” video, recognized at Cannes and TED as one of the top 10 Ads Worth Spreading. He also developed Google’s Fiber campaign in Kansas City, which set the blueprint for successful launches in Austin, Salt Lake City and more.

    Tags:ArgonautDavid KimMatt Ashworth



    “Sonic the Hedgehog 3” Tops Weekend Box Office

    Sunday, December 22, 2024

    In the holiday season battle of big-budget family movies, Paramount Pictures' "Sonic the Hedgehog 3" sped past the Walt Disney Co.'s "Mufasa: The Lion King" to take the top spot at the box office ahead of the lucrative Christmas corridor in theaters.

    "Sonic the Hedgehog 3" debuted with $62 million in ticket sales over the weekend, according to studio estimates. With strong reviews (86% fresh on Rotten Tomatoes) and a high score from audiences (an "A" on CinemaScore), "Sonic 3" is well positioned to be the top choice in cinemas during the busiest moviegoing period of the year.

    It was telling of some wider trends that "Sonic 3" — made for $122 million — bested one of Disney's top properties. Videogame adaptations, once among the most derided movie genres, have emerged as one of the most dependable box office forces in recent years. The two previous "Sonic" movies together grossed more $700 million worldwide and the third installment appears likely to do better than both of them. A fourth "Sonic" movie is already in development.

    "Mufasa," however, was humbled in its opening weekend, with its $35 million in domestic ticket sales coming in notably shy of expectations . The photorealistic "Lion King" prequel even opened wider than "Sonic 3," launching on 4,100 theaters and gobbling up most IMAX screens, compared with 3,761 locations for "Sonic 3."

    Though "Mufasa's" reviews were poor (56% fresh on Rotten Tomatoes), audiences gave it an "A-" CinemaScore.

    "Sonic 3" nearly doubled the haul for "Mufasa," which cost more than $200 million to make. Disney could look to $87.2 million in international sales to help make up the difference. The third "Sonic" will rollout in most overseas markets in the coming weeks.

    In director Jeff... Read More

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