Director Mati Diop has been named the inaugural recipient of the Toronto International Film Festival’s Mary Pickford Award supported by MGM. The honor, to be presented at the TIFF Tribute Gala on Monday, September 9, is named in honour of Toronto native Mary Pickford and recognizes an emerging female talent who is making groundbreaking strides in the industry. Pickford was the pioneering actor, producer, and co-founder of United Artists, and the award is being launched in conjunction with United Artists’ centennial this year. The creation of the award follows TIFF’s continued commitment to championing women and diverse voices in front of and behind the camera.
Joana Vicente, executive director and co-head of TIFF, said of Diop, “She is a vibrant and important new voice within the industry and one to watch closely.”
“Mati Diop’s film Atlantics is a profound and unsettling work of art,” said Cameron Bailey, artistic director and co-head of TIFF. “We know this is just the start for such an original and authentic voice, and we’re delighted to celebrate her success at this year’s TIFF Tribute Gala.”
“Like Mary Pickford, Mati Diop has demonstrated her trial-blazing influence both in front of and behind the camera, making her the ideal inaugural awardee,” said Jonathan Glickman, president of MGM Studios’ Motion Picture Group.
She has directed the short films Atlantiques, Big in Vietnam, and the documentary A Thousand Suns — all of which played the Festival — as well as Snow Canon and Liberian Boy. A Thousand Suns was presented by Claire Denis in 2013 as part of TIFF’s year-round Cinematheque programme. In 2019, Diop became the first Black female director to screen a film in competition at the Cannes Film Festival with her debut feature Atlantics, which was based on the short Atlantiques and went on to win the prestigious Grand Prix at the festival. The film, written by Diop and Olivier Demangel, stars Mama Sané, Amadou Mbow, Ibrahima Traoré, Nicole Sougou, Amina Kane, Mariama Gassama, Coumba Dieng, Ibrahima Mbaye, and Diankou Sembene. Atlantics will have its North American Premiere at TIFF and will be released by Netflix later this year. The film is produced by Les Films du Bal, Cinekap and FraKas.
Of all Festival titles in this year’s lineup, 36% are directed, co-directed, or created by women, and women comprise half the Festival’s programming team. Following the organization’s signing of the 50/50×2020 pledge at last year’s Festival, TIFF has steadfastly worked to integrate responsible data management and practices to understand the diversity and inclusion of its film programming. TIFF gave filmmakers the opportunity to self-identify to inform gender representation in the Official Selection. As part of TIFF’s Share Her Journey campaign, the organization will continue to provide over 120 female creators free access to TIFF’s Industry Conference and year-round programming. The overall number of speakers at this year’s Conference represents a 50/50 gender split, as do TIFF Talent Development initiatives such as TIFF Studio, Filmmaker Lab, and TIFF Rising Stars.
Pickford was the highest-paid actor — male or female — during the late 1910s and was a savvy businesswoman who helped shape the industry as we know it today. In 1919, she revolutionized film distribution by partnering with Charlie Chaplin, Douglas Fairbanks, and D.W. Griffith to form United Artists. Pickford, who also went on to co-found what is today the Motion Picture & Television Fund and the Academy of Motion Picture Arts and Sciences, continued to be a part of United Artists through the early 1950s. The award will be supported by MGM Studios, which retains the United Artist library as part of its global film and television library of content.
TIFF previously announced that three-time Academy Award–winning actor Meryl Streep will receive the TIFF Tribute Actor Award sponsored by RBC; three-time Academy Award–nominated actor Joaquin Phoenix will receive the TIFF Tribute Actor Award; Taika Waititi will receive the TIFF Ebert Director Award; Participant Media will receive the TIFF Impact Award, accepted by founder and chairman Jeff Skoll and CEO David Linde; and Academy Award–winning cinematographer Roger Deakins will receive with the Variety Artisan Award.
The 44th Toronto International Film Festival runs September 5–15, 2019.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More