CLIENT
Whataburger.
PRODUCTION CO.
Directorz, Dallas.
Jeff Bednarz, director; Mark Thomas, DP; Jeremy Besser, executive producer; John Gilliland, producer. Shot on location in Austin, Texas.
AGENCY
McGarrah/Jessee, Austin.
James Mikus, creative director; Michael Anderson, art director; Brooks Jackson, copywriter; Meredith Saidel, producer.
EDITORIAL
Match Frame, Austin.
Stephen Bohls, editor.
POST/VISUAL EFFECTS
Match Frame.
Nick Smith, online editor; Joe Malina, colorist; Stephen Bohls, Avid editor/animation; Jeff Franklin, Editbox/finish.
AUDIO POST
Digital Domain of Austin.
Chris Erlon, engineer.
SOUND DESIGN
Digital Domain of Austin.
Chris Erlon, sound designer.
THE SPOTS
In the :30 "Out-Whataburgered," a guy longingly watches his friend eat a Whataburger with extra onions, grilled jalapenos and three slices of cheese, as a voiceover states that that’s what’s called "gettin’ out-Whataburgered." In the :15 "The Drive Home," the narrator asks, "What’s so fancy about our fancy ketchup?" as Whataburger’s ketchup container—which has a fancy plastic dipping bowl—is shown in use by a man in his car. In the :15 "Too Many Toppings," the voiceover queries, "When customizing your Whataburger, just how far is too far?" A wrapped-up to-go burger is shown, with numerous stickers on the paper—bacon, no lettuce, jalapeno, no pickle, etc. And in the :15 "Open 25 Hours," the narrator asks, "How late do you think we’d stay open if there were twenty-five hours in a day?" He then answers himself: "You guessed it. Twenty-five/seven," as a Whataburger 24 hours sign is shown.
Spots broke in October.
